How to use SEMRUSH keyword research tool for SEO?

Knowing the industry conditions are a must when you are running a competitive SEM or SEO campaign today. There are many players for any industry and being able to know their target audience or the keywords being used. This is where the benefit of SEMRUSH comes in. It is easily the best search engine marketing tool that is available today. You can figure out the keywords that are generating the maximum traffic for a website using this tool. It scales along 41 million domains and more than 95 million keywords too. With such extensive data, this tool is able to give you exact details about traffic details and how it is targeted.

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From an SEO perspective, this is very important. Most of your blog posts get you the bulk of your traffic – this can be verified via analytics. Keeping this in mind, it is vital to know the keywords that drive traffic from these blogs. With SEMRUSH, you would know the keywords that your competitors are using and hence you would be able to write content that is more relevant. The more you use these keywords, the better your chance of getting relevant and better traffic for your business. In other words, this SEO tool helps you to know the strengths of your toughest competitors and make them your own strengths. But, one must not forget that even your competitors might use this same tool to identify your website's major keywords. So, one has to be really on the toes while running a website in this ultra-competitive world.

When you enter your competitor's web address, you would be able to see a quick summary that explains the traffic the website is receiving. Apart from the paid traffic, SEM Rush also reveals the organic traffic. You can see the variations in traffic over the past few weeks and if there has been an increase or decrease in the performance of the main keywords. Now that you know the keywords that you need to target, you can work on different action points based on the results. In the case the keywords are relevant to your business, you can seize them too. In case the competitor is ranked better in a search result but the post they have is not optimized for that keyword, you have a good chance to reach out to that traffic by writing an article focused on those keywords. However, in case the competitor's post is optimised for the same keyword, you can find lower ranked competitors and research about them using SEMRUSH – writing content for these keywords would be easier for you to rank.

The keyword research tool is very useful if you track all your competition. You can track similar keywords and the tool will provide the rank in a list. This will give you a clear idea on the traffic each of these websites would get from their top 20 keywords – an easy way to compare your website with them. Now, this keyword tool is very popular amongst SEO experts and it is possible for others to track your website performance too. With this wonderful keyword tool, you can constantly keep track of the keywords that are bringing you traffic and monitor how well you are performing. White it is a must that you always improve your traffic sources and keyword ranking, it is equally important to maintain the existing traffic sources.

The tool is very important on the advertising front too. SEM can be quite expensive and with the help of SEMRUSH, you can figure out the companies & websites that are advertising for specific keywords and put them on a chart for you. It makes it easier for you to plan your spending and also gives you valuable insight on your organic traffic performance.

To follow regular updates about this SEM tool, please follow it's official fan pages at:
SEMRUSH Facebook page
Twitter page for SEMRUSH

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