Can we use AdSense Ads on download related pages?

Are you wondering if you can place AdSense ads near the download link to improve the CTR and make better revenue from AdSense? Read this article to know how placing AdSense ads near download button violates AdSense policies.

Recently, someone asked my guidance to get nearly US$10,000 balance he has on his AdSense account, which was just disabled by Google on the previous day. I told him the chances of getting the balance on a disabled account is very low but I was curious to know what kind of blog he is running that made Google disable in spite of earning such a huge money for his as well as for Google.

I looked at his blog and I could find nothing obvious that would provoke Google to disable it. However, a deep study of the blog revealed a few things:

- He has used the word "download" in title of almost every post in the blog.

- Almost every blog post talks about downloading some or other apps and some of them link to other websites that actually has the download file.

- He has placed AdSense ads just below the title and headings which uses the word "download" in a very prominent manner.

- Almost all of the ads appearing in the site are about some sort of downloading.

- The ads are placed in such a manner that readers who do not really bother to read the full article will think the ads are actually the download links. The actual download links are either too small to notice or not present at all.

In theory, he wasn't promoting any illegal downloads and there were no cracked software information. I digged deep into the AdSense policies to find if Google talks anything about ad placement in download related content. And I found a couple of references in Google program policies. This is what I found:

Putting ads around a "download" button may mislead users into thinking that the ads are the download links. So please always keep the ads far away from "download" links and make "download" buttons readily seen.

AdSense ads near Download link

So, according to the program policies, publishers cannot place AdSense ads very close to the titles, labels, links and buttons that include the word "download". If your article is about downloading something and if you use the download links or titles, make sure you are placing AdSense ads away from such links. Also, make sure the download links are placed in a manner that can be easily located and not confused with the ads.

Using AdSense on sites that promote cracked or illegal software in any manner is not allowed. Publishing serial numbers of software are also policy violation, unless you are publishing such serial numbers with permission and without violating copyrights. If you are sharing serial numbers with permission, I would suggest you mention that you are publishing serial numbers with permission to make sure Google reviewers do not misunderstand that you are promoting piracy.

Read AdSense policies regarding placing ads on floating layers and fixed boxes.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Guest Author: vinay kumar03 Aug 2014

Thanks sir! some of my doubts got cleared :)

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