How to use Google+ Pages to drive traffic to your website

Google just added Pages to Google+. This is a great opportunity to drive traffic to the websites using Google+ Pages. Learn how Google+ Pages affect SEO and how it can be used to drive traffic to your websites.

It is a great news for business owners, webmasters and search engine optimization specialists. Google+ fans have been waiting for the Google+ Pages, similar to the Facebook Pages.

Google announced the good news to the Google+ fans today: Google+ Pages for business and brands are official now.

Who can create Google+ Pages?

Business, brands, websites, products - anything that is not a human can have a Google+ page now. If you own a business or product, you can create a Page in Google+ and promote your product and share up to date official information in a single place.

You can create virtually unlimited number of pages in Google+. However, after creating 5 pages, Google will ask you to validate your account, if you haven't done already.

Google Account Verification

There are couple of ways you can validate your account.

1. By receiving a verification code in your mobile phone (Google will send you an SMS)

2. By receiving a voice call in your mobile phone (Google will make an automated phone call and will give you a verification code)

I chose the verification by SMS and instantly received a verification code in my cell phone. Verifying my account was as easy as entering the verification code and pressing Submit.

How Google+ Pages can help SEO and drive traffic to your website

Search Engine Optimization (SEO) is the process of fine tuning your website so that search engines can recognize the content and use in search results. It is not using tricks to cheat search engines.

A better SEO means better traffic to your website. SEO involve lot of process including optimizing your content and making various configurations in your website and also in various webmaster tools to let search engines know the internals of your website. In addition to the text displayed in your website, you could include various meta tags in your web pages to provide additional information to search engines.

For example, you can use rel="author" tag to tell search engine who is the author of the content in the page and what are his public profiles (like Facebook page, Google+ page etc).

Google+ Pages are announced today. Now you can create Google+ pages for your websites and drive more traffic to your website.

Why Google+ Pages are important for SEO and driving search engine traffic?
Google is promoting Google+ as their social networking platform and are integrating it with all Google platforms including Google search. Google+ messages are already included in Google search results. Now, Google+ pages also would become like any other content pages in the internet.

There are couple of ways Google+ pages can help you drive traffic to your websites:

1. Google+ Pages will become like content pages in the internet. Just like any other web pages, Google and other search engines will index the content in Google+ pages and show in search results. You can have links to your website from the Google+ pages and also share posts from your websites to Google+ pages.

2. You can connect your website and the Google+ page. Using some meta tags or couple of different ways, you can tell Google about the connection between the Page and the website. Google will use this information to show appropriate results in Google search. By linking the Page to the website, Google can figure out the significance of the Google+ page for terms related to your website.

3. People can use Google+ Direct Connect feature to navigate to a Google+ Page from Google search, by simply typing the keyword prefixed with "+" symbol. For example, if you type +Techulator, you could be taken directly to the Google+ page of To make this work, the Google+ page and website home page must be connected each other through couple of different ways suggested by Google.

4. In future, Google may add features like showing Google+ Pages along with the pages from corresponding Websites in Google search results. There could be several other features and benefits coming up from Google. So, it is a good idea to be an early bird and get ready to take advantage of new features.

Are you a webmaster or blogger? Create a Google+ Page for your website, connect it to your website and watch for increased traffic to your website.

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