Lava Iris X1 - Lava's answer to the Moto E?
In this article, I will be discussing Lava mobiles' newest release in the Indian market, the Lava Iris X1. Read on for specifications, price and the initial impression.
Lava mobiles, today released a new smartphone into the Indian market under its new 'X' series, called the Lava Iris X1.
The Lava Iris X1 will be exclusively available on Amazon India and also across retail chain stores and multi-brand outlets throughout the country. This release by Lava, in my opinion is intended to take on the storm Motorola recently created by releasing the Motorola Moto E in India. The first impression you get by looking at this device is its similarity with the 'Lava Iris Pro' as far as looks and aesthetics are concerned. The photographs made available by Lava make this phone seem pretty sleek and sturdy. 
Photo courtesy: Lava Mobiles India
Specifications:
Dual Sim (GSM+WCDMA)
Operating System: Android KitKat 4.4.2
Processor: 1.2 GHz Broadcom Quad-core
RAM: 1 GB
Screen: 4.5" FWVGA (854X480) IPS display with a 217 ppi density.
Camera: 8 Megapixel rear camera with dual LED flash. 2 Megapixel front facing camera.
Storage: 4GB internal (expandable upto 32GB through a microSD card)
Battery: 1800mAh Li-ion
Weight: 138 grams
Lava states that this device will have USB OTG functionality and will support v4.0 Bluetooth Low Energy (BLE). Definitely two things that I will be very interested in checking out.
This device has been made available in black and white colours, also includes a flip cover, and as a launch day special offer comes with a Toshiba 16GB Ultra microSD card if bought from Amazon India. The launch price for this smartphone has been set at Rs.7,999 directly competing with the likes of Motorola Moto E and the Micromax Canvas Doodle 3.
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Read Lava Iris X1Grand and Mini to be available in February
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That should be one of the great comparison. But the question remains whether Lava be able to compete with the Moto. Given the brand name and the new association with Google, It would be really tough for Lava to take on the might of Motorola.