Review of Cover Android app and its acquisition by Twitter
Have you used the Android Lock screen app Cover? Do you know about the acquisition of Android lock screen app Cover by Twitter? Please read further to know the features of Cover application and get further information about Twitter acquisition of Cover Android app.
Twitter seems to be flying all over the place! The social media major has announced recently the acquisition of the popular Android lock screen app – Cover! While the details of the finalised deal are yet to be spoken about, it can be rest assured that it is going to a fruitful association. Believe it or not, makers of the Cover application are former Google employees and it was launched as recently as October 2013. In this article, we shall go through the features of Cover app and understand the reasons behind Twitter acquisition. Review of Cover Android App
The Cover app is an android lock screen app that lets you customise the applications you see and also when you see these applications. The app was launched on the Google play store & it is confirmed to remain there too. The application was prepared with an invite only download and has been quite successful on the play store.
The application displays a column of 6 apps on the left of your lock screen and at the first these suggestions are popularity driven. Facebook, Dropbox, etc. make the cur and over a period of time, it understand the apps you visit more often and places them there. This makes accessing your favorite applications very easy and simple. The whole fact that the application understands your personal behavior is quite thrilling. Simple facts like, the moment you plug your headphones in - you have the music app popping up! How cool is that? Impact of Twitter acquisition of Cover
The application is quite popular and makes you wonder the value additions Twitter would bring on the table with this acquisition. While both companies have had keen interest in the Android market, it remains to be seen how they would use the branding advantages twitter has. There has also been a lot of interest in the overall android security features that are present and such a value add would definitely sound well. The Twitter acquisition of Android Cover app was confirmed on Twitter by both parties and got a lot of attention almost instantaneously. The biggest difference this creases out is the comparison with iOS. There isn't an app that quite matches the features of the Cover and Apple has not been looking to go in this direction too. This move by Twitter gives a sound warning that the social media brand is serious about its ideas on the Android market and that it sees the platform as one for the future.
Another strong aspect that has been spoken about is the approach Twitter has on the mobile first market. Industry research suggests that over 75% of Twitter users are on mobile devices and having a healthy share of applications aimed with Twitter in prospect is a definite plus. There is no doubt that the acquisition of cover app will keep Twitter in the limelight. Will it give the desired results to the company though? Only time will tell.
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