AdSense Policies: Can we place AdSense Ads on floating layers

Many people are concerned if it violates any AdSense program policies if they use Google Ads on floating layers or non scrolling sections of their websites. I will discuss the program policies associated with such ad placement.

You may have noticed many websites with floating ad units. They are very distracting and some of them may not even have a close button. Your only option would be to click on the Ad to close it. Another type of ad is, non-scrolling ads on the left, right or footer. When you scroll the content of the page, the ad will remain static without scrolling. This is another type of distracting ad since your eyes will turn to the ad instead of moving along with the scrolling content.

There are couple of Google AdSense program policies that prohibit such placement for AdSense Ads. Let us take a look at them.

Placing Ads on floating box

Google has clearly and explicitly stated placing AdSense ads on floating boxes are against their program policies:

"In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not: Place ads in a floating box script."

See a screenshot of the same from Google AdSense program policies found here

AdSense on Floating bars not allowed

Here is another place where Google mentions floating ads are not allowed:

It states the following:

Here are some techniques you'll want to avoid: Floating ads or units that slide to attract unwarranted attention

Conclusion: Using AdSense ads on floating layers is a violation of AdSense program policies. Similarly, you cannot use AdSense ad units on fixed, non-scrolling portion of the web pages.

Also read AdSense application checklist and tips to get AdSense approval

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Guest Author: Pawan19 Oct 2014

I see many sites that place ads on fixed, non-scrolling portion of the web pages and not banned.

Author: Tony John19 Oct 2014 Member Level: Gold   Points : 3


You are absolutely right. We are talking about the policies and not about the people who violate the policies. Consider the traffic rules. There are many people who violate the policies and only a few are punished. That's the case with AdSense policies too. Many people are violating the rules and some people get caught. If you choose to violate the rules, you are running the risk of being banned.

As per the policies, placing AdSense ads on floating layers and fixed, non scrolling layers are not allowed.

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