How to find out SEO techniques used by competitors?

Analyzing what the competition is doing is very important for strategizing and staying ahead of others. In this post, we tell you ways to find out SEO techniques used by competitors.

Here are some tips to know your SEO competition. No matter how well run your website is, it won't get anywhere unless you know what the competition is up to. If you don't want to bite the dust, you should learn to observe your competition.

1. Know who your rivals are

If you have an offline business, they're pretty easy to check out. You go to their website and you're done. But you also have competition for key phrases and keywords online. Go to Google and type the keyword/phrase you use. List the websites that appear at the top; they are your rivals.

2. Learn what the competition is doing

This is pretty straightforward. Use the list you made in the previous step and visit the websites one by one. Evaluate their website; the design, layout, standards used etc. Compare their site with your own. If they are ranked higher than you, inspecting their website may provide answers.

3. Mind the keywords and key phrases

When it comes to search engine optimization, the keywords are all important. But it isn't just your keywords that matter, but those used by the competition. Finding out what they use is not easy though. One way to do this is to use applications or websites that have a keyword suggestion utility.

They work by determining what key phrases are needed to make a website rank. You can also use a keyword density checker. You can find key phrases in image tags and titles.

4. Don't forget to check their backlinks

This is absolutely essential. Analyze their anchor-text, origin, number and so on. If they have back links to authority sites, try to get back links there. There are software that can do the work for you.

5. Assess other SEO factors

There is strong emphasis on back links and keywords, and that is understandable. But there are other things you should look into. For instance, are they using pay per click services? What about their public relations program and press releases? You also have to assess the number of pages they have indexed. Search engine optimization studies are essential, but you must look at other factors.

6. Is your competition using Social Media?

It's impossible for businesses to ignore Facebook, Twitter and other social media sites like Pinterest and LinkedIn. Do your competitors have a social media presence? Do they have pages on Facebook and accounts in Twitter? There's no denying the fact that millions of people go to these sites.

Visit their social networking pages, and assess them. What contents do they display? Do they receive a lot of positive feedback? You might pick up a lot of tips there. Social networks generate a lot of traffic. These can be directed to your website and lure potential customers.

You probably won't find any important company information on their profiles, but that's okay. What you need to check is the amount of feedback that they are getting. If you are just starting out, it's a good idea to have a social presence too. You should not copy what your competition is doing. But you can use them as inspiration.

These tips to know your SEO rivals are essential for websites to flourish. All major players in all industries make it a point to study the competition. By doing the same thing, you will always be one step ahead.

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