Methods of social marketing using Facebook tools
As we all know that Facebook is a very popular social networking website with millions of active users daily. So in this article we have described how to use Facebook for marketing purpose in a very effective manner.
Facebook is at peak among all the social networking websites now a days. This is the only reason which attracts many MNCs, regional local companies, small business owners and other individuals to use Facebook as a toll of marketing in current modern era of Internet World. In this article, I have provided a limelight on how an individual, small business owners or MNCs can use Facebook to grow and make popular their business in short duration of time. Here, we have pointed some very easy and effective ways of promotion via Facebook. 
Why Facebook has become necessary to Promote your Business?
One may think that, what is the need to use Facebook for promotion of my Business? The answer of this question is that, Facebook has become an integral part of Internet World. Once Bill Gates said, "The internet is becoming the town square for the global village of tomorrow." As you all know, Facebook covers a huge group of internet audience so you cannot neglect a large group of people. According to latest stats, Facebook has more than 955 million monthly active users and it has about 555 million daily visitors who check their account in daily routine. In India only, currently more than five crore people are engaged on Facebook. So, I think you must have understood that Facebook is an essential part of Internet marketing in the world. Is Facebook really effective for marketing?
Marketing via social networking sites may be very effective and successful if you have tactics and plans to cover a particular sector of Audience. As most of the Facebook users are young, so you need to prepare a well plan before attracting your customers. As everybody knows that, Facebook is the king of Social networks, so undoubtedly you will get large amount of audience who can hear about your ideas and get impressed by your products. This is the only reason which forces small and large business owners to incorporate Facebook into their business tactics. 1. Sign-Up for a Facebook profile for your Business purpose
Creating a Facebook profile for your business is the first step to promote your business on Facebook. As sign up process is free of cost, so you even do not need to pay a single penny for it, which results into free promotion and marketing. After Signing up a new account on Facebook for your business purpose, you need to fill full details and information in your profile. Always provide correct and detailed information in your profile, so your customers can develop a trust on your company. First impression of your business profile may attract some newer customers and they may build a strong marketing relationship with you. 2. Create a Facebook Fan Page
After creating a business profile on Facebook, second step is to create a Facebook Fan Page to reach over a large audience for promoting your business. Facebook Fan Pages are also optimized for search engines due to which you can get a very large number of organic traffic to your Facebook Fan Page. You have also an option to brand your Facebook Fan Page and you can assign a short address / URL for it like www.facebook.com/Yourpagename. You can make your Facebook Fan Page very attractive and impressive using fbml. You can also promote your Facebook Fan Page through your website by placing a Facebook Fan Page Like Box of your brand in your website. 3. Use of Facebook Groups
Facebook groups help you to interact with your customers directly. You can solve the problems and complaints of your customers through Facebook groups easily. Groups are very effective to build a direct communication with your audience/customers. Facebook also provides an option to make your group visible in publicly, closely or secret providing you an option to hide your important information from all and showing it among members of group only. In Facebook group of your company, you can also ask for suggestions and improvements needed to improve your services. You can invite your friends and colleagues to be a member of your Facebook group. Moreover, you can create unlimited number of Facebook groups from your profile.4. Facebook Events
If you have a good amount of audience or active Facebook fans, then you can organize Facebook events offering some special deals or lucky draw coupons to your customers. The main purpose of events is to attract customers/audience and provide them some sort of interest and excitement into your company or brand. A Facebook event also helps to collect audience in any particular place by online Facebook event promotion or to ask people to join any special offer or meet at any specific scheduled place.5. Facebook Apps
According to Facebook, "Apps on Facebook are web apps that are loaded in context of Facebook in what we call a Canvas Page." You can create your own Facebook apps into these Canvas Pages, if you have an knowledge of any of programming language among PHP, C#, Java or Python. You can also hire a programmer for the same purpose. If you have a good budget to hire a good programmer then these apps are highly recommended for you, as through these apps you can access your customer's information who uses these apps to the extent they allow it to you. Some very popular and active Facebook apps are Mafia Wars, Farmville etc. Therefore, if you have an audience oriented ideas then these apps are something which should be considered by you for an interactive way to catch the people's attention towards your brand/business.
Suggested Reading: How to use SEMRUSH keyword research tool for SEO?
While Farmville and Mafia wars are the popular games via Facebook, we can even say the famous IPL Fantasy League which is only through Facebook using the idea of audience oriented.
There are people who became entrepreneurs with the idea of sharing their products on Facebook and so now Facebook is utilised for marketing strategy too by posting their product preview.