Top 6 Effective Ways to Reduce Bounce Rate of Your Blog
Guest Blogging forms an integral part of SEO, since it is the means to attract the targetted customers. the Lesser the Bounce rate of a blog is the better will it be for the businesses.The lesser rate ensures that the potential customers are not only sticking to a single page of the blog and areleafing through all of it.
Want to know the effective ways to reduce the bounce rate of your blog? If yes, then you have to firstly understand as to what is bounce rate.
Bounce rate of a blog is termed to be the percentage of visitors who only limits themselves towards browsing a specific page of your blog and then they leave without advancing in any other.
Hence, it assists towards getting the sense about the quality of the blog. If in case the targeted traffic is more, then it will imply that the bounce rate is going to be less. Hence, a site which has low bounce rate is synonymous with high quality content. The importance of quality content is manifolds as it work wonders towards influencing the bounce rate. A blog which has low quality content will inevitably have higher bouncer rate. Bounce rate clearly shows that the content of your blog is not preferred by the readers as a result it has its effect in search engine ranking.
As a blogger, if you are looking to lessen the bounce rate in order to get higher search engine rankings, then following are the effective ways which will work wonders in reducing the bounce rate of your blog:-
1.Simple and Clean layout
Site's design and layout stands out to be the main factors which attracts the readers to your blog.
Hence, it is important for you to keep the design of your blog simple and clean. After all, it helps towards holding your visitors on your esteemed site for possibly a long time. An eye catching as well as clean design is going to reduce the bounce rate of your blog, thereby generating even greater traffic to your blog as well.
2.Highly sophisticated as well as relevant content
Content is regarded to be the king and if your blog is devoid of quality content then visitors are not going to attract to your blog's pages.
Your content has to bee highly relevant to your niche. It can be better understood with the help of an example, like if one post of yours is about "healthy heart" and the next one caters to SEO, then visitors are not going to navigate to other posts for sure.
Hence, in order to ensure that there is healthy bounce rate on your blog, you are supposed to write quality content which is highly relevant to you blog.
3.Enhance the speed of the site
Every one looks for a website which gets loaded up quickly and easily. If in case the loading speed of your blog is quite low, then you are going to ensure higher bounce rate. Hence, in order to reduce the bounce rate of your blog, you have to make efforts towards improving the loading speed of your blog. Hence, on the same lines, remove useless plugins, heavy scripts, along with widgets too.
4.Do not turn your blog as an entertainment hub
Refrain from turning your blog as an entertainment hub as it is going to irritate visitors. Hence, use them wisely. Similarly, avoid the use of pop-up under ads as they equally irritate the readers. Hence, have them placed in a suitable place which does not distract the readers.
5.Clear Navigation
You need to be sure that your navigation is found in an easy manner
6.Great titles
Ensure an eye catching title as it will help towards reducing the bounce rate since it is going to enhance the curiosity of the readers.
Finally, aforesaid are the effective ways which will work wonders towards reducing the bounce rate of your blog.
Read The role of contracts in implementing better SEO
One of my blog's bounce rate is 89%, which is a clear sign that the readers are not engaging on my blog. Thanks for these tips. I will use them on my blog to lower its bounce rate to atleast 50%.
One trick to lower down the bounce rate is to interlink related articles as much as possible and make sure to add target=_blank tag in the anchor text. This way, when a visitor clicks on the link, it gets opened in a new tab. This results in the enhanced session time. In other words, it results in decreased bounce rate.