Risks involved in using wire transfer for AdSense

Are you eagerly waiting for the direct bank transfer (EFT) for your AdSense payments from Google? Read more about the official announcement and learn how to enable EFT from Google AdSense. Also, read the risks involved in choosing this option.

It has been few years since we started hearing rumors about the EFT program for Indian AdSense publishers. In fact, just a few months back, it became a hot topic in blogger communities and some bloggers even published the dates for Google going live with EFT from January 2014. Until now, Google maintained silence on this topic, except for the words that it will be announced when they are ready for direct wire transfer of payments for the Indian publishers.

While there was nothing much publicly shared, Google has been working quietly to make the EFT happen for us. A few publishers were participating in beta testing the payments through bank transfer. It appears that everything went smooth so far and they are ready for the rest.

Finally, Google has made the official announcement today: "I'd like to extend an invitation to anyone who would like to opt-in to wire transfer payments for the upcoming March scheduled payment.".

Risks in opting for wire transfer (EFT) for AdSense

Before you jump into action and enable EFT, read a few warnings and be aware of the risks:

1. This program is still under trial. Even though it has been tested by few beta testing publishers, there could be still issues. Unless you are willing to go through the pain of figuring out a lot of stuff, you better wait until others take the trouble and find the solutions.

2. Google hasn't offered this program to all Indian publishers yet. It is still by invitation only, but all publishers are eligible for the invitation. You can enable direct payment by following the steps in the next section of this article.

3. There is no streamlined method to enable EFT. Instead, Google is asking you to use a tricky way, which could cause other problems. If you opt for EFT, be prepared for delays in payments until the process is well established.

4. If you choose to be part of the EFT trial, you must follow the below steps and enable self-hold before 16 March.

5. There are lot of uncertainties. Google hasn't given clear instructions on how this is going to work out. For example, it is unclear what will happen if the wire transfer fails. Obviously, Google will make the best efforts to get your money back, but we are not sure how to contact Google and sort out the issues in case of payment errors. Unless you have an account manager, you may not have any options other than reporting this in Google product forums.

6. Google will pay most of the fees related to wire transfer. However, your bank will still charge some cost like service charges for currency conversion. It depends on your bank and the amount. If your receive a huge amount from AdSense, you may end up paying a big amount as service taxes.

7. As of now, Google will not deduct tax at source for your AdSense payments, even in case of EFT. However, once the process is established for all publishers, it is expected that the Govt will make it mandatory to deduct tax at source.

8. Many banks will not be able to accept wire transfer directly. They will need the help of an intermediary bank in another country. It will be your responsibility to collect the intermediary bank details from your bank and give to Google. If an intermediary bank is involved, the wire transfer could get further confusing to setup. You may have to run between Google and your bank to find out the right intermediary bank between them. UPDATE: Google has clarified that intermediary bank information is not required and Google will find it for the publishers using the lookup system they have.

9. Once you opt for EFT, there is no way you can go back. You will be kind of "trapped", if you fail to work out wire transfer setup from Google to your bank account. However, you cannot avoid the EFT option for long. It will become the only option for Indian AdSense publishers, once this testing is completed.

10. There is no option to correct the bank details, if you provide wrong information. You may have to run everywhere to get some help from Google to get the wrong information corrected. One of the biggest complaints from AdSense publishers are, it is almost impossible to get in touch with a any support person in AdSense.

11. Many local banks in India may have issues in receiving foreign funds. Check with your bank if they are part of SWIFT network and if they can accept international wire transfer. If not, you will not be able to accept wire transfer and you will not be able to switch back to cheque payment once you opt for wire transfer. You may even have to switch to another bank to accept wire transfer.

If you depend on your AdSense income for your monthly expenses, I strongly recommend not to enable EFT until Google make the program publicly available and is well tested by other publishers.

NOTE: I have very high faith on Google. Most of these problems are temporary and will be sorted out within a few days or weeks.

How to enable EFT (wire transfer) for Indian AdSense publishers

Google doesn't have a proper option yet to enable EFT for Indian AdSense publishers. Instead, Google asks us to choose the "Self hold" option to opt for EFT for March 2014. Google will consider all Indian publishers who chose a "Self hold" to be opted for direct bank payment. I am not sure how much confusion this is going to cause. If you are a publisher who chose this option for what it is meant to be, you will end up getting the wrong thing. Instead of a real payment hold, you will get EFT enabled!

Let us come to the point. This is what you have to do to enable EFT as part of Google's trial for March 2014:

1. Login to your AdSense account.

2. Go to Payment settings page.

AdSense EFT for Indian publishers

3. In the next screen, check the "Hold payments" option and click Apply.

Enable EFT by checking the self hold option

4. Now wait for Google to enable the EFT options for you. It may take about a week for Google to upgrade your account eligible for direct payment transfer.

If you change your mind and don't want to take the risk of EFT, you can go back and unselect the payment hold, before 16 March 2014.

Update on 9 March 2014: EFT enabled and comes with few problems

Wire Transfer option was enabled for my account today and it came with a few problems. When you add Wire Transfer as a payment method, the field for Account Number is not big enough to accommodate long account numbers. The maximum length allowed is 16 digits but my bank account number is 17 digits. According to Reserve Bank of India, the account numbers vary between 9 digits to 18 digits in India.

If you are enabling EFT, make sure you are able to enter the full account number. If the account number is more than 16 digits, you will not be able to use it at this time. I have reported the issue to Google and let us wait to hear from them.

Update on 10 March 2014: Intermediary bank details option may be removed

In response to some of my questions, Google has replied that they may remove the fields for intermediary bank details since it causes a lot of confusion. Google said their bank can look up the intermediary bank details and we don't need to provide it in the wire transfer setup.

Update on 12 March 2014:

The issue with the account number field size is resolved. Now you can enter bank account numbers up to 18 digit long, which will cover the longest account numbers from all banks in India.

Also, Google has initiated the payment for many publishers who opted for EFT. Google Payments team is enthusiastically looking for feedback from publishers and it looks like they are very actively responding to all questions posted in the official AdSense forum.

More reading: Are you paying income tax for your AdSense earnings? Read should I pay income tax for AdSense earnings.

Read How to track AdSense wire transfer payments

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

Follow Tony John or read 696 articles authored by Tony John


Guest Author: Guruswizard05 Mar 2014

Wow! It's really a nice development. Indian publishers no longer have to run to the banks to deposit the cheques. Great news to get payments directly to our bank accounts. No more cheques from Google!

Thanks for the info.. Thumbs up :-)

Guest Author: Shashikant Nishant S05 Mar 2014

This is really a good news. Than you Google for bring EFT for Indian AdSense publishers. Looking forward to receive payments directly at our bank accounts.

Author: Bhakti Savla06 Mar 2014 Member Level: Gold   Points : 3

The author deserves credit for explaining the process of enabling direct bank transfer for Indian AdSense publishers. There was plenty of buzz in recent months related to this EFT option for Adsense publishers and India was waiting eagerly for this. However, the author has aptly put forward the risks associated with EFT or direct bank transfer for Indian Adsense publishers. Based upon the inputs from the author here, I will prefer not to opt for EFT just yet.

Author: Ashok Goyal11 Mar 2014 Member Level: Bronze   Points : 3

@Tony, Article is very timely as I was expecting my first adsense cheque during the monthly payment cycle ending 15th April, 2014. I have put the payment on hold and on upgradation I will be changing the form of payment. But one thing left in the article to be covered is that if the publisher has 16 digit bank account number and opts for EFT during beta testing by google then the after getting approved for EFT the publisher will have to uncheck the "Payment on Hold".

Author: Tony John14 Mar 2014 Member Level: Gold   Points : 2

Ashok Goyal,

You should not uncheck the self hold until the payment is in progress. As of now, the "self hold" is considered as "pay me by wire transfer".

Please note that, once you opt for wire transfer, there is no option to go back.

Author: Ashok Goyal15 Mar 2014 Member Level: Bronze   Points : 4

After taking part in product forums and discussion I came to know that :
After the publisher puts a self hold on payment then Google will upgrade the publisher's account to EFT (New) payment system for AdSense earning payment and the publisher will see a message in his or her AdSense account screen as given below:
“Your account has been upgraded to a new payments system"
After upgradation the view payments link will show the following message in red :
"You have no valid form of payments available.
This account has no valid form of payment. Please specify a form of payment in order to get paid.

Guest Author: Prateek Gupta16 Mar 2014

Hello Tony,
This post cleared so many doubts. :) However the last date of self-hold was 16th march :P and I heard it today.
I've a question (may be silly one)
How can I check that my bank is part of SWIFT network or not and if it can accept international wire transfer or not? I tried to check it with online "SWIFT Code Finder" but was not able to find the information.

Author: Ashok Goyal17 Mar 2014 Member Level: Bronze   Points : 4

@Prateek Gupta, You must be knowing the IFSC code of the Bank Branch which is superscribed on Cheque Book leaves. Just search state wise Swift Codes of your bank through IFSC Code at http://www.ifscswiftcodes.com/IFSC-Code/index.htm and go to your home state for your bank which will display the swift centres for your bank which are nearest to your bank branch location. Note down the swift centre and call the customer care of the Bank to know swift code of the swift centre and customer care will also confirm that your bank branch is served by which swift centre of the Bank.

Author: Priyabrata Das23 Mar 2014 Member Level: Gold   Points : 0

Great information sir. Also a good initiative by Google. Hope that it will be successfully tested and launched for all Indian publishers including me.

Author: Raghav Kapoor07 Jun 2014 Member Level: Bronze   Points : 0

I have been waiting for this moment to be done by Google. This article clarified many doubts. Very great information. Hope to get this started very soon. Thanks for sharing.

Guest Author: Nirmal09 Jun 2014

What if i provide the wrong swift code? Will I receive my payments in that case?

Author: Tony John09 Jun 2014 Member Level: Gold   Points : 0

Providing wrong SWIFT code is like giving wrong address. Chances of receiving payment is very low if you give wrong SWIFT code.

Guest Author: gaurav28 Sep 2014

Hi Admin,

I am new dere and I got approval from AdSense. I am using AdSense with USA address, but now I am in India and want to change address from USA to India. I tried to change address from USA to India but address change option is not available for India.

Address has not been changed yet, still is showing USA address.

Is it possible to apply EFT payment option from India?

Please guide me, can I register eft payment mode without changing to Indian address?

As you said in your article, the EFT option require only bank details and payee name.

Is it required to change address 1st, then apply for eft?

And one more question is - in my AdSense account, when I can apply for eft payment option, because my account is just 1 month old and is not showing option for EFT payment mode.

Please have a look my blog:- www.todayhacker.blogspot.com

Any Suggestions would be very appreciated .


Author: Ankit28 Sep 2014 Member Level: Gold   Points : 2

You can't change the country in the Adsense account. If you applied from a US address you are stuck. If you don't have a bank account in US there is no way to get that money. You have to get an account approved from Indian address.

Your can enter only US bank details in the payment options if your country is selected as US.

Guest Author: Ashok Goyal02 Oct 2014

@Tony John, I am comfortable with EFT Transfer by Google Adsense and presently do face any risk or problems in receiving wire transfers.

Guest Author: Gaurav03 Oct 2014

Ankit, thanks for your reply. Yes, I closed my previous account and applied again through Indian address with another email id, but this time no luck, Adsense disapproved!

If you can help me how to get approval again as it was working fine with us address
check my blog todayhacker.blogspot.com

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