Online VS Offline Affiliate Marketing


Many bloggers are trying their hands on affiliate marketing after being disappointed with traditional blog monetisation programs. At such, new methods of affiliate marketing are getting evolved.

Online affiliate marketing is getting saturated every day. There are thousands of people promoting the same product on their own website or through various other online promotional activities like digital marketing. If you are not able to get good results with online promotions of affiliate offers, you can try the offline affiliate marketing. The concept is quite new and thus not much saturated. Both these approaches have their own merits and demerits. This post brings out a detailed comparison between online and offline affiliate marketing.

Online Affiliate Marketing Methods


Online affiliate marketing is quite common among the affiliates. This includes promoting the affiliate offers through own websites, creating opt-in lists by providing free offers or promoting the affiliate offers through other online methods. Let us discuss these methods one by one. In order to promote an affiliate offer through your own website, you need to find out the correct offers. For instance, if you have a popular health blog, you can choose the offers related to health niche. Try to experiment with different offers and banners on your website and then analyse the results. Try to stick with the offers that convert well. Make sure that the user experience is not affected otherwise you may lose the audience from your website. The method of creating opt-in list is far better approach. In this method, you need to provide some free material to the visitors like eBook. It will help you to build the list of people related to that particular niche. You can experience awesome conversions with this list provided you choose the offers relevant to the list. The other methods of promoting the affiliate offers online include buying banner space on other websites or making use of PTC websites. These days people are also making use of social networking websites for this purpose. A precaution required here is not to spam the websites as it can result in account termination wasting your time. Also, if you are able to find out the unexplored niches or offers, the returns can be better.

Offline Affiliate Marketing Methods


There are a number of possibilities with offline promotion as well. The offline methods include promoting through flyers and business cards and making use of local classifieds. The flyer approach involves distributing flyers with an affiliate offer. In order to succeed with this method, you should make the flyer professional and appealing. If it distributed to correct audience, you can get good conversions. Another option is to promote the offer in a local classified. The local classifieds have wider audience in comparison to online classified websites. Here again, the text of the advertisement needs to be appealing so that the reader is forced to take action.Which method is better? It is hard to judge any of these two as better. The online method is the traditional way of affiliate marketing. However, the main demerit is that it is saturated and thus there is huge competition. The offline affiliate marketing has less completion but you need to experiment a lot. In order to succeed with this form of affiliate marketing, one needs to be creative.

Read Overhauling trends of affiliate marketing practices in 2015


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