The need of Social Media Marketing (SMM) :
In today's age there are a lot of people who have tried their hands on creating their own blogs and websites. If you are good at writing then you can start your own blog on any niche areas like travel, technology, food, fitness, soft skills, etc. Similarly, if you have a low-cost business idea then you can start with building a relevant website for the same and try to indulge a lot of audience. There are plenty of online websites that can guide a novice blogger and novice website developer. One can even pay minimal amount to the professionals who can build a new website for you. Thus, it is no longer tough to enter the online world by having your own blog or a website which can promote your content and business at the same time.
The difficult part is to get regular readers or followers on your blog who can be the new and loyal customers that would get all the details of your business through your professional website. Social media marketing can play a big role in promoting your online content to a wider group of audience thereby increasing chances of your blog or website and it can become popular in no time only when you know how to promote your content in a systematic manner. The useful strategies are given one by one as follows.
Focus on the quality of content on your blog or website :
Many people who have a large number of friends on their online social network profiles like Facebook, Twitter, Google+, etc. tend to focus a lot on creating an impression through their social networking account. They feel that if their social network profile is good then their website or blog site will become popular at ease and it is a misconception for sure. Not because one has a lot of people associated in their social network but because they have to focus more on the quality of content presented on their blog or website. It is also important to keep improving the content and blogs as much as possible.
It is the content that will fetch followers, readers and at times some real money which is not possible by just having numerous people associated with the online social networking profile. Once you are confident about the content of your blog site or website then it is necessary to focus on marketing it through various social media websites that can ultimately lead to additional traffic on your blog or website. At times one should try and consult relevant experts or join relevant groups on social networking sites so as to get some useful feedback about their blog or website. The minor tweaks suggested by those experts or groups that are present on various social networking sites can make a huge difference.
Invite friends and ask them to get subscribed to your site's mailing list :
One can use social networking sites to invite a long list of friends, relatives, customers, etc. and ask them to get subscribed to your blog or website. At first only a few of the friends will be there in your subscribed mailing list but after some period of time the mutuality will come into focus and thus increase the number of subscribers as well as followers. In this way the friends who are interested in your blog or website will promote it amongst their friends and relatives using the social media platform. Thus, there are more chances of getting a good traffic for your online content.
Incorporate the social media website shortcuts on your blog or website :
Using social media, a website gets traffic from several strangers who do not directly know the content creator. To force such people to spend some time on your site, it is important to display the shortcuts to various social networking sites like Facebook, Twitter, Google+, etc. on your homepage and if possible on every page. This will enable the first-time visitors on your website to know that you have a large number of followers from social networking sites. Once such type of strangers spend some time on your website, your content will certainly attract more number of audience.
Frequently update and promote your blog or website :
Once your website gets a good number of followers, it is important to keep their interest intact. Everyone is busy with their own lives and it may not always be possible for those followers to visit your blog or website on day to day basis. In such cases, it is important to keep reminding them of the new content or latest updates on your website by sharing it on social networking platform. This does not mean that every person who gets your updates through social networking sites will visit your blog or website. It all depends on how you share the content on different social networking platforms. For bloggers who share their articles, the title of the article and its summary is important as this is the easily visible part that can attract readers. Also, a short description about that article on social media platform will help you to draw more number of visitors.
For Twitter, a short text description will work fine. For Facebook, one has to make use of original images which will have the relevant links to their website. One can even try hands on sharing a short original video which will have a link to their site at the bottom. This video may be related to the content and should also be posted on the blog or website. Some people just prefer watching videos instead of opening any shared links on social media platform. For Google+, one can try recording Google hangouts. A website owner should always try to attract wider range of audience through all the above possible means.
Avoid creating boredom amongst existing followers :
This is the most important part that one doesn't go overboard while sharing every new blog or website update on social media websites. If we share content daily, there are chances that people will get bored and may stop checking out your website. Once a good network of followers has been built up, it is necessary to share content periodically using shortened links and only when something interesting as well as valuable posts have been created. This will ultimately help in maintaining the excitement level amongst the website followers and there are more chances that they will check your blog or website periodically. The shortened links can be helpful if your blog or website has a lengthy or difficult to remember blog address. In this case one should make use of link shortening service which also helps in tracking the number of clicks. The form of such shortened links should be easy to remember. In this way, the blog or website owner has to follow above mentioned basic things and apply social media marketing to attract readers from all parts of world.
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Social Media is the best way to promote your products and services and Branding. If someone Google's your name , you will notice that all your social profiles turn up.
It is the best way to get your message out and you must use all channels to project yourself as a leader, project your thoughts, project you aspirations and you will be noticed, heard and respected.
Go ahead and Google your name and see what comes up and decide on how you want others to see you :)