How to appeal effectively and get the disabled AdSense account back

Read this article to learn more about submitting an appeal in the most effective manner to get the disabled AdSense accounts reinstated. Read the tips to submit an appeal to increase your chances of getting your banned AdSense back.

AdSense has been the most efficient way of making revenue from blogs and other online properties. However, while AdSense is a blessing for most bloggers, it is one of the biggest worries too. Many bloggers are afraid of AdSense click bombing, which is the primary reason for disabling AdSense accounts of many publishers.

Read more: How to deal with AdSense click bombing

Many times, if you don't take a timely action, Google may disable your account for invalid clicks. There are several other reasons for disabling AdSense accounts. You can read more from Google's website on how and why they disable some accounts -

How to get the AdSense account back after Google disabling it?

Unfortunately, once the AdSense account is disabled, Google does not reinstate it in most cases. Yes, it is the bitter truth. Most publishers have to just forget that source of income and switch to other methods to monetize their blogs. Some other alternative sources of online revenue include affiliate marketing, other ad networks, sponsored reviews etc.

Let us come back to the point. Even though it is difficult to get the disabled account reinstated, you can still give it a shot.

In some cases, Google will disable ad serving in one or more sites while the account remains active. In such cases, a carefully drafted appeal could get ad serving re enabled for those sites.

Prepare your site for appeal and review

When you submit an appeal, the AdSense policy team will review your site, your account history and past violations etc. Since you cannot change much about your account history and past violations, let us focus on making your website/blog look great to Google.

My first advice is, do not rush with an appeal. There is no need to submit an appeal within a few hours after you get the notification that your AdSense account is disabled. Instead, relax for 1 or 2 days. Then take a detailed look at your website. Google may or may not have given the exact reason for disabling.

But no matter what, you have to make your website free from all sorts of policy violations before you submit an appeal.

While an account is active, Google may ignore many small violations or they may not notice many issues within your site. However, when your account goes through a manual review, which may have resulted in the disabling, they will note down all problems and violations in your site. When you submit an appeal to the AdSense policy team, they will further review your site. If they find that the issues they found earlier are still appearing in the site, your AdSense account will not get re-approved and you will hit the dead end.

Read the AdSense terms and policies to make sure you are complying with all the policy requirements:

Before you submit a policy violation appeal, spend at least 2-3 days thoroughly reviewing your site and make sure every single possible violation of AdSense policies is resolved. Even if you finish it in a day, waiting a few days will give an impression to Google that you have actually spent sometime to make the required changes.

In addition to fixing the issues, you may take this opportunity to improve your site to impress the AdSense team. Hire a good content developer and enhance the language used in the common pages like About Us and Contact Us pages. Also, make sure you have a very well written Privacy Policy page, which is mandatory according to Google policies.

Read more tips to get AdSense approved

Submit the appeal

This is the most critical part. Do not submit the appeal in a hurry. Spend few hours and compose a very convincing message to Google to prove why they should reinstate your disabled AdSense account.

AdSense Policy Violation Appeal
Sample message format for submitting policy violation appeal. You can download a sample here.

The field to type the message to Google in the appeal allows only 1000 characters. So, your goal should be to prepare the most convincing message within that character limit, which is a very challenging task. I recommend you prepare the message in a document, review it several times and keep tuning it for few days while you are working on your site to fix the issues.

When you are confident that you have resolved all issues that caused the policy violations, submit your well prepared appeal and wait for the favourable response from Google.

Link to submit the policy violation appeal: AdSense Policy Violation Appeal

Once you submit the appeal, you will see a confirmation screen stating it may take 24-48 hours to get a response.


Remember that if your first appeal is rejected, your chances of getting your AdSense account back is almost zero.


Let me summarize the points I discussed above. If your AdSense account is disabled, follow the process below:

  1. Do not rush with an appeal. Relax for sometime before you do anything about it. Wait atleast 3 days before you submit an appeal.

  2. Read AdSense terms and policies. Read it fully.

  3. Think about the reasons why Google disabled your account. Even if you feel you found the reason, explore more and look for other potential issues in your site.

  4. Fix the problems that caused the disabling. In case of click bombing, follow the steps to deal with click bombing.

  5. Review your site and make sure all possible violations are fixed. Review again. And again.

  6. Spend few days to optimize, enhance and improve your site to make it impressive to AdSense policy review team.

  7. Once you are confident that your site is ready for another review by Google, submit the appeal. Imagine the Google rep is sitting next to you and going through all pages in your site. Are there any pages which you wish Google shouldn't look at? Tune those pages and make it look good for Google.

  8. In the appeal, make sure you present your case well. Do not try to lie or question the decision of Google. Instead, accept the mistakes, project yourself as a dedicated and genuine AdSense publisher and ask for apology for the violations that happened, possibly due to your mistakes or ignorance. Offer an assurance that you will make the best efforts to avoid such problems in future and offer your self as a good AdSense partner for Google.

You can see a a sample message to Google I used while submitting appeal when my AdSense account was disabled.

Wish you all the best with your policy violation appeal and hope to get your AdSense account back. Once you get your AdSense account back, I suggest you read my blogging tips to increase your AdSense earnings and keep your AdSense account safe.

If this article was helpful for you, please share your feedback below or share this page in your social media.

Download Sample Letter Format

  • AdSense Policy Violation Appeal Sample Format (11672-4-AdSense-Policy-Violation-Appeal-Sample-Format.txt)
  • Article by Tony John
    Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

    Follow Tony John or read 693 articles authored by Tony John

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    Guest Author: Muhammad Shakeel14 Feb 2014

    Really useful and helpful post for all newbies that are in to blogging
    and want to earn money from their blogs and websites.

    I love to read and follow all these steps to keep my AdSense account safe and secured. Thanks for sharing your knowledge.

    Any other suggestions from experts for me to get my AdSence account secured at my blog

    Guest Author: Aashray Anand02 Jul 2014

    A great way by combining all the points. Well, this can be a very useful guide for many bloggers out there as Google is getting strict day by day! Thanks for the information Tony Sir!

    Guest Author: Santosh Budakoti19 Aug 2014

    Hello sir,

    My name is Santosh Budakoti, i am using google adsense last 2 year but last week google block my adsense AC for "invalid activity", I have appeal 1 time but Google says,


    Thanks for the additional information provided in your appeal, we
    appreciate your continued interest in the AdSense program. After thoroughly
    reviewing your account data and taking your feedback into consideration,
    our specialists have confirmed that we're unable to reinstate your AdSense

    If you'd like more details on our invalid activity policies or review
    process, please visit As a
    reminder, further participation in the AdSense program by publishers whose
    accounts have been disabled is not permitted.

    Thanks for your understanding,
    The Google AdSense Team

    Please help me how can i reinstate my AdSense
    account. I have never cheat google but i don't know how google says i am doing "invalid activity" So please help.

    Thank you

    Guest Author: Mehrab20 Sep 2014

    Google did not pay billions publishers, I have thousands proof agains. Google give you fake traffic, fake clicks through its own clicking system, did frauds billions dollars with publishers, by professional jalousie, that Facebook, Linkedin, Twitter, and other social networks are earning directly, they started Google+. Any one contact me for proof, Google is scam. I have billion evidences. Please share this and save hardworking people and advertiser money. Google is making publishers fool that it has strong bots and softwares it can track, but it doesn't have software or bot that can stop accidentally clicks. Google is fake, there are thousands software, apps that can do block same ip. But google is making fool the world. Google is doing frauds with both publishers and advertisers.

    Author: Tony John20 Sep 2014 Member Level: Gold   Points : 4


    Thank you for sharing your comments. However, please note that not many people would agree with you on Google is fraud company. In my personal view, Google is one of the most trusted companies that do business with a social responsibility. There are lot of complaints about AdSense accounts being banned but that happens when publishers become greedy and start doing bad practices to artificially inflate their revenue. I agree that there could be some cases of genuine accounts being disabled for click bombing etc but I think Google is making the best efforts to clean the system.

    Guest Author: Peter Jan Icogo27 Oct 2014

    Hello there, thanks for sharing this great article. This will help us a lot in preparing our report to Google. Our AdSense account was disabled yesterday in a sudden peak of one of our articles. Usually our website views are only 1.2k - 1.5 per day, but yesterday it ballooned to almost 9k due to one viral sale alert post. Could that be the reason why Google thought our account is suspicious, hopefully there were no ad bombers that time too.

    If you have any recommendation that can share with us, it would be a great great help to us.

    PJ Icogo

    Guest Author: malathi28 Jan 2015

    Hello Tony,

    My AdSense account was disabled due to invalid click activity and after 6 months of reading through, I switched my AdSense account and happily my AdSense account got activated. But the next day got disapproved. I feel the reason would be of less traffic source. Kindly let me know how should I proceed further to have my account reinstated. Please go through my blogs

    Guest Author: Sayyed19 Apr 2015

    I want a review of my site from Adsense Experts. What is against Google Adsense Policy on this website:

    Each and everything is mentioned clearly in the disclaimer as well used "Custom search" next to the Google Logo. Still the account was disabled.

    I think we implemented each and every Adsense recommendations which they proposed when you login into Adsense account and thats the reason last 3-4 months revenue was almost doubling each month. Lst month it was about to cross 5 digits in $ and on 23rd March they disabled our Account. We understand this is not the platform to raise this Issue but don't see any other place other than Adsense support.

    By the way, I am (was) one of the happy Google Publishers and enjoyed revenue for last 7 years with same website. I don't know how things went automatically against Adsense policy without making any changes to the websites. It seems earning 5 digit $ revenue is not allowed on Google adsense for a normal publisher!

    thank you in advance for your time, review & comment.

    Guest Author: Jack12 May 2015

    Google and Adsense are huge corporate scummers, who don't care about anything, but their own bottom line. They can disable your AdSense account at their convenience with any accusations, which you may have nothing to do whatsoever. To hell with them.

    Guest Author: Sarah Taylor13 May 2015

    Admin, can you fill out my appeal form? I do not know how to fill it up.

    Guest Author: tina clark15 May 2015

    Can you please help me? How to write an appeal form? Please help me to fill up the answers to these queries:

    Q1 How do users get to your site, mobile app, and/or YouTube channel? How do you promote your content?
    Q2 Have you or your site, mobile app, and/or YouTube channel ever violated the AdSense program policies or Terms & Conditions? If so, how? Also, include any relevant information that you believe may have resulted in invalid activity.
    Q3What changes will you implement to help improve ad traffic quality on your site, mobile app, and/or YouTube channel?
    Q4 Please include any data from your site, mobile app, and/or YouTube channel traffic logs or reports that indicate suspicious IP addresses, referrers, or requests which could explain invalid activity.

    Please guide me. My account is disabled and I lost $2500.

    Guest Author: Tina16 May 2015

    Please respond to my comment. I really need your help. Your post is really informative.

    Guest Author: Norah19 Jul 2015

    Thank you Tony for this beautiful post.
    I am actually facing the same problem. Google just disabled my YouTube channel for an invalid click. The problem is, I really don't know what I did and I don't know too who is the source. What should I do before making an appeal? Thank's a lot.

    Guest Author: Ayenaaali24 May 2016

    My 4 AdSense are disabled this month in which I had more than 4,000$. I got some of those accounts approved via this domain I sent them appeal but they did not accept. AdSense are disabled due to invalid activity. If you can help me, then half of the money is yours, half is mine :-)

    Guest Author: Rohit Chauhan16 Dec 2017

    Hello Sir! My Adsense Account is disabled 1 year ago, so how I get it again please give me some tips.

    Guest Author: Made Soma22 Jan 2018

    Thank you sir for the information. Unfortunately, you link to the appeal sample is not working: Can you please check? Thanks

    Guest Author: Rambeer Kashyap01 Jul 2018

    Hello sir! My google adsense account is disable invalid activity. please help me sir and I lost 280$

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