How to get paid reviews for your blog

Are you a blogger looking for sponsored reviews to monetize your blog? In this article, I am sharing my 15 years of online experience on making money from sponsored posts and paid reviews.

Many of the new bloggers know only one method of earning revenue, which is nothing but Google AdSense. There is no doubt, AdSense is one of the easiest ways of earning money from online content. However, once you gain expertise on online publications and have a blog with reasonable number of visitors, there are many more opportunities. One of the best online opportunities is, earning by writing sponsored reviews.

What is a sponsored review?

Sponsored reviews are genuine reviews of any sort of business, published with the intention of promoting the products. Typically, the business owner, a.k.a advertiser, pays you for writing reviews of their product. In theory, there is no commitment to write a positive review but in most cases, the advertiser will expect you to focus on the positive aspects of their products. Obviously, no one wants to pay you to write bad about them, right?

Some professional companies will ask for a genuine review. Their intention is to get the honest feedback from some experts like you. They will pay you for spending your time and efforts for looking at their products and finding the positive and negative aspects of it. If you find a lot of issues with the product you are reviewing, the advertiser may ask you not to publish it, but you still have the rights to get paid for your work.

How to get paid reviews for your blog

There are couple of different ways advertisers and companies look for bloggers to review their product.

1. Search for reviews of competitor products

2. Search for popular bloggers in their niche

3. Use PR companies to get the products reviewed.

The above are the most common ways the companies find bloggers to review their products. If you are looking for paid reviews for your blog, promote your self so that your blog will fall in to the above list.

How to promote yourself as a professional reviewer?

Most businesses do a detailed market analysis before they develop or launch their products. For most small companies, the market analysis is nothing but search for their competitor products. So, to get the attention of those potential advertisers, the best thing to do is, write reviews of their competitors.

Typically, you should focus on a certain niche and not just write about anything under the sky. For example, when I decided to accept sponsored posts in my blog, I started with writing few genuine, unpaid reviews of video converter software. I did a lot of research on video converter apps, tested many of them myself and published a couple of good reviews. I focused on the positive aspects of the apps and briefly mentioned some negatives too.

In a couple of weeks, my video converter reviews started getting good number of visitors through Google search. At the same time, I started mailing the video converter developers asking if they are interested in publishing a review of their product. I also included a few links of some of the best reviews I have written.

When I showed my existing reviews, most of the companies responded to me. I negotiated the price for sponsored reviews and was able to get several sponsored reviews at a price range between $100 to $250. Several companies were willing to pay $50 or $75, which I didn't accept. Also, I refused all the sponsored review offers which required a do-follow link to their website.

Links from paid reviews and impact on search engine ranking

You should not accept sponsored reviews which require a do-follow link to the advertiser's websites. Such paid links will be penalized by search engines like Google. Even if you get a better pay for reviews with links, it can affect the search engine ranking of your websites in the long run.

How to get paid reviews?

Let us discuss some of the best approaches to get sponsored reviews for your blogs:

1. The most efficient way is to contact the companies directly and ask if they are interested in paid reviews. Focus on one or two niche and identify the products in that niche. Contact the companies and ask if they are interested in getting their products reviewed. If you promote yourself as a professional blogger, you will get good responses. As I explained above, if have a few good reviews to show in your blog, that will definitely improve your chances of getting positive response from advertisers.

2. Register yourself on some of the websites that provide a platform for advertisers and bloggers for paid reviews: You can search in Google and find a list of websites that offer such services. is a popular review platform where bloggers can bid and get sponsored reviews.

3. Offer paid review service through your blog itself: You can add a link at the bottom of your blog, that links to a page with information about rules and policies regarding publishing sponsored reviews in your blog.

How to contact advertisers effectively?

Most companies will receive a lot of offers for sponsored reviews. It is challenging to get their attention to your blog and get paid from them. Here are few points to keep in mind when contacting companies for sponsored reviews:

  • Prepare a professional email template that you can use to contact companies. Get this template reviewed and make sure it has no language errors and uses the best language to impress the reader.

  • Make the email short. No one has time to read huge emails.

  • Write only 1 or 2 lines that best describes your website. Write something that gives an impression that your blog is a professional app review portal and have done a lot of such reviews in past. Also, mention your traffic and user stats, if you have good stats to show off.

  • Write a personalized message and mention your expertise and past experience in reviewing the category of products you are talking about. The advertiser should feel that you are contacting them personally, after studying about their product personally. If you feel they are receiving an email, which is part of a mass marketing email, you may not get any response.

  • Include few links to some of the best reviews you have written. Avoid lins to any negative reviews.

  • You may mention that in the sponsored review, you will focus on the positive aspects of the product since it is more like an advertorial.

  • Do not mention the price for review in the first email. Instead, get a communication channel opened first. Once the advertiser spends sometime in discussing with you, they may not run away even if you quote a higher price at a later stage of the discussion.

  • Give some confidence to the advertiser by showing your confidence in writing a professional review, that will be impressive to the advertiser. Tell them, they need to pay only after you making all the necessary corrections in the blog. Offer them that you will show the review to them before publishing.

  • Related Links:
  • How to accept articles without harming your site

  • How paid posts affect your site's searching engine ranking

  • Article by Tony John
    Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

    Follow Tony John or read 700 articles authored by Tony John

    Related Articles

    Can you make money online in India?

    I had often asked myself this question. When we moved back to India, I had just heard about affiliate marketing. I was intrigued and was excited at the concept that people were making money online. Is it possible to make money online in India. Is this a dream or is it true?

    How to make money from your blog

    Do you want to make money by blogging? Read this article to get complete details about ways to monetize your blog and start making money from it.

    Should we use dofollow or nofollow links in sponsored reviews?

    Are you worried about search engine penalties for using dofollow links in sponsored reviews? Read this article to learn what type of link you should use in paid reviews. Also, read the difference between dofollow and nofollow links, if you are not familiar with the terminology.

    6 Easy Steps to Blogging & Starting Making Money

    Are you looking for starting your own blog and making some decent income from it but confused? Then don't worry; read this article for 6 easy steps which will help you to get started with blogging and making money from your blog.

    More articles: Sponsored Reviews


    Author: Ekta Raikwar23 Nov 2013 Member Level: Gold   Points : 4

    I think it is a good and great article for the bloggers who are looking for sponsored reviews to monetize your blog because they will get the advantages from this article for their blog with your experience of 15 years on making money from sponsored posts and reviews.

    Till now people have only one idea about earning money online and it is certainly the Google adsense but this article tells us about another way to earn money from online. When we gain expertise on online publications and have a blog with reasonable number of visitors, there are many more opportunities. One of the best online opportunities is, earning by writing sponsored reviews.
    You have given the detailed description about sponsored review. In this article we know that it is a sort of business that is published with the intention of promoting the products. According to it the business owners and advertisers pay revenue for writing reviews of their product.

    You have give the detailed description about how to get sponsored reviews for your blog. According to you There are couples of different ways advertisers and companies look for bloggers to review their product. So we should make search for reviews of competitor products We should try to Search for popular bloggers in their niche. After it we should use PR companies to get the products reviewed.

    It this article you have given a very good idea about how we can promote ourselves as a professional reviewer. According to you if you want to promote yourself as professional reviewer. You should start to write the reviews on the new companies products. You should make some positive traits of the products along with some negative traits of the product. After some time people will read the reviews from your blog and the companies will contact you for writing the reviews of their products.

    If you find such type o0f contact from companies, you can make many arrangements like you yourself can contact with the companies. Some arrangements like your email and profile and other facts should be made from your side.
    So I thin that your article is a good piece of work. It will surely help the bloggers and give some opportunities them to earn money besides adsense program.

    I think the language of this article is simple and is able to express what the writer wants to say. Any reader who reads this article will be promoted o start blog of his own and write reviews for earning money form this way.

    I also start a blog and try to make earn money from it.

    Guest Author: Rakesh Guptha18 Dec 2013

    Thank you so much for the article which included brief explanation about sponsored reviews as a medium in a complete sense. This is the best guide to practice some of the best practices needed. I will try my best to adopt them to get things happening. The way you conveyed about contacting advertisers directly is one of the best thing to be done when the blog really has the boost and influence. Thank you,

    Guest Author: Skaria Maliyekal26 May 2015

    This is a very great article with valuable and useful information on getting paid reviews for a blog.
    Thank you for sharing.

  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name: