Some specific areas that are often included in the scope of SEO include:
1. On-page optimization: This involves optimising the content and HTML source code of a website to make it more easily understood and indexed by search engines.
2. Off-page optimization: This involves building links from other websites to your own, as well as other activities that can help improve the perceived value and authority of your website in the eyes of search engines.
3. Keyword research: Keyword research is identifying the keywords or the phrases that users are using to surf/search for the types of products & services that the website offers.
4. Technical SEO: This involves optimising the technical aspects of a website, such as its performance, mobile-friendliness, and crawl-ability, to ensure that search engines can easily access and index its content.
Overall, the scope of SEO is wide-ranging and can involve many different tactics and strategies to improve the visibility and ranking of a website in search engine results. You can also read more about SEO at SEO
I find that the harder I work, the more luck I seem to have.