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  • Category: General SEO Questions

    How to Build Your Social Media Marketing Strategy

    Set Social Media Marketing Goals
    Set specific, measurable, attainable, relevant, time-bound social media marketing goals that align with your business objectives.

    Know Your Competitor
    Focus on a platform that your competitors rarely use and find their specific post or campaign that attracts the most engagement.

    Do a Social Media Audit
    What's working and what's not, which social media platforms your target audience uses, and how you compare to your competitors
  • #26383
    Nice guide.

  • #26388
    There is no need to put your social media marketing strategy through a lot of pain. You can think of a social media marketing strategy as a summary of everything you intend to do and hope to accomplish on social media. It tells you whether you're succeeding or failing, and how you can improve. If your plan is more specific, you'll be more successful. Keep it short and sweet. Make it measurable but not so lofty that it becomes unattainable.

    Create a social media strategy:

    Choose social media marketing goals that align to business objectives
    Learn everything you can about your audience
    Get to know your competition
    Do a social media audit
    Set up accounts and improve profiles
    Find inspiration
    Create a social media content calendar
    Create compelling content
    Track performance and adjust your social media strategy accordingly

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