Keyword research is when people use keywords to seek out and research actual search terms that folks enter into search engines. The knowledge about these actual search terms can help notify content strategy or marketing strategy overall.
How to Choose Effective Keyword
Make an inventory of important, relevant topics supported what you recognize about your business.
Focus on Highly Relevant, Low Competition Keywords
Understanding the Long Tail of Keyword Demand
Check competitors keywords
Think from visitor's point of view what he or she is going to search if he needs a specific thing
finally use your experience and intelligence to shortlist final keywords