What is Meant by Content Marketing? How does it actually work?Being a blogger for quite some time now, I am surrounded with this concept of Content Marketing. It is not that, I am totally naive about it. But to be honest, the concept is not very clear in my mind. Wherever I searched for information, I got something like, it is a kind of marketing that is focused on the creation of content and further publishing and distributing it for a targeted set of audience on the net. It is often used by businesses in order to grab people's attention and generate leads of a product or service, expand the customer list, increase online sales and brand awareness and try to form an online community of users, etc.
But all this appears to be simply a vague conceptual text for me. I need to know how it actually works. Who pays whom for what, and then what about the restrictions we face in the top rated sites as well as by Google when we try to post something promotional?
I know it must be a dumb question, especially on a site like this. But then nowhere else I found people to be so responsive, communicative and helpful. And I guess, if I can learn what it is all about, I can create content that can be useful for this site too. So, it would be great, if members here take out some time to explain the concept in a matter of fact manner.