Guetzli – New open source JPEG encoder by GoogleGoogle's another invention is Guetzli. It is an open source JPEG encoder which lets you reduce the file size by 35%. It implements a new image compression algorithm for the reduction in file size. It works on existing browsers and image processing tools. Google makes a statement saying, this new feature allows small size files without compromising on the image quality, which lets you on the compressed process. In other cases, compression will end up with poor quality images. How Guetzli works on? What impact will it create? How it competes with other tools from Google? Can it bring changes in the market? Members can share your point of views over this thread.