UPI Payments not taking off - any reason?
UPI - Unified Payment Interface is one of the important decisions in the direction of going Digital in transactions. Developed and launched amid much fanfare, the initiative was believed to bring huge changes in terms of cashless transactions.However, it seems to have failed to take off on the expected lines. What could be the reason for the same? What comes to my perception is the lack of information or education on this mode of payment. Most of us know it by name, but turn blank when inquired more about it. That would mean the government and NCPI in particular, needs to address the identity crisis being faced by one of most talked about digital payment mode so that the general public can have a good idea on the concept.
What is your take on the lack of response being received by UPI. Do share your views herein.