I seem to have missed this interesting discussion about 'content writing'. Well, let me tell you that it is definitely possible to make a living out of content writing. And as mentioned above, one need not rely only on content writing, and instead, open up different related avenues for income flow. It is also safe to bid for clients via platforms like Elance and Freelancer, as long as you go for clients that have a good rating.
I am able to say these things with surety because I have seen a real-life success story. My husband, who used to work in the IT sector (Capgemini as an Analyst and Team Leader) quit his job after 8 years and started on his own as a freelance content writer. Initially, he started taking up small writing assignments from Freelancer and later on joined few Facebook content writing groups, from where he got 3-4 more assignments. He also started writing brochure content and website content for local businesses who were going online, or wanting to go online. He approached them with the entire package - website development plus content writing. The site development work used be outsourced with some commission earning and he used to handle the entire content writing part. Slowly, he started taking interest in businesses selling quality products offline, and offered them the opportunity to sell online via online portals like Amazon, Flipkart, Snapdeal, Shopclues, etc. His package offer now contained tie-ups with top eCommerce sites and eCommerce consulting as well. Thus, he managed to grow and get hold of 4-5 long term business clients.
At the same time, he opened couple of blogs and started writing few articles initially to attract traffic. Later, as he got busy with other assignments, he hired couple of freelance content writers to regularly post on those blogs. Now, he has started to earn consistently from those blogs as well.
Parallelly, he learnt some tricks about stock trading and related technical analysis, got in touch with couple of Moneycontrol experts (on their forums) and offered them the option that he would manage their Facebook and other social media pages by writing content regularly. Thus, he started out by handling social media marketing for them and some other businesses. The moment he was unable to handle any new assignments, he would outsource the same to other freelance content writers in his network ,which was growing every day.
He even worked as a freelance Instructional Designer for couple of projects by writing detailed storyboards for academic subjects of school grades. He has now even tied up with a start-up for preparing training material content for their online learning and development app on various topics. And he has now even written an e-book about how he earned great profits from the stock markets last year as a common man, with no market background. He shall soon launch the same on Amazon.
Clearly, I have seen him achieve all this in the last two years and felt that nothing is impossible if you have the well to learn and grow!
Thanks & Best Regards,