Do you get incited to buy a product or avail of a service through advertisements?
The power of some advertisements, be it in the print, on TV or on the Net, is such that you feel compelled to purchase the product or service it is promoting. For something expensive, such as a smartphone, we are likely to first check out reviews, ask around, look at the product in a retail store and then decide whether or not to buy it. However, for something like a ready-to-eat packaged food or a new flavour of our favourite chocolate or ice-cream, don't you feel a strong temptation to right away buy it?Have you ever bought something based only on what you saw in an advertisement?