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  • Category: General SEO Questions

    How does putting keywords in bold impact content?

    Though there are many members on this site that seem to be doing it; but, I rarely find content posted by other writers on the internet with keywords in bold.

    I have a few questions. Is putting words and/or sentences in bold going to impact our articles? Is it a trick to make the content more search engine friendly or is it a 'dead' technique that is still being practiced by some?

    If it is good practice to place keywords in bold then what is the limit on the number of words and/or phrases that can be put in bold?
  • #19993
    Yes, I think it does work. Putting the keywords in bold tag enhances the SEO of the content. I am not too much familiar with it. You could wait for the response by an experienced member.


  • #19996
    There are more than 200+ ranking factors in Google's Algo. And bold tag is a minor ranking signle. Many popular bloggers like Harsh Agrawal, Derran Rowse and Brian Dean use bold tags in the their posts to highlight the main kayword. Bold tag is considered more search engine friendly than Strong tag.

  • #20004
    Using Bold, Italics and Underline had a good impact on search engine ranking till a few years ago. Now the significance of those have come down. Moreover, use those tags extensively to highlight keywords will be penalised for "over optimization".

    As a general practice, we do not encourage using such tags due to the possibility of getting penalised. If you are keen on using those tags, use it only when absolutely necessary. Typically, just one such tag per article is good enough.

  • #20005
    That has been a good info indeed, Tony Sir. We, in fact, think otherwise and opt for what you said "Over Optimisation".
    Live....and Let Live!

  • #20007
    I am new to it, so I am not sure.

    I find that the harder I work, the more luck I seem to have.

  • #20008
    No, making keywords bold don't have anything to do with SEO. Matt Cutts of Google, who leads web spam and search quality team has already told all webmasters to use bold tag in the normal ways, like highlighting some important information or points, rather than using it for SEO purposes.

  • #26910
    There are particular keywords or phrases in your article that can help Google figure out what the content is about. By bolding these phrases, you are essentially highlighting the content's SEO to make it easier for the search engines to pinpoint the vital text on your page.

  • #27153
    Enhanced Visibility: Bold key phrases stand out visually, making them greater major to readers. This can assist draw interest to necessary phrases or ideas inside the content.

    Improved Readability: Bold key phrases can assist destroy up the textual content and make it less complicated for readers to scan and recognize the important factors of the content. This can decorate readability, specifically for customers who are skimming the content.

    SEO Benefits: Search engines may also provide barely extra weight to key phrases that are bolded inside content. While now not a fundamental rating factor, bolding key phrases can sign to search engines that they are great phrases associated to the subject of the content.

    Emphasis on Relevance: By bolding keywords, content material creators can emphasize the relevance of these phrases to the standard subject matter or theme of the content. This can assist support key ideas and make certain that readers recognize the fundamental center of attention of the content.

    Call to Action: Bold key phrases can additionally serve as calls to action, prompting readers to take particular moves or interact in addition with the content. For example, a bolded key-word may want to motivate readers to click on on a link, fill out a form, or discover associated topics.

  • #27184
    Putting key phrases in daring can assist enhance the visibility and relevance of the content material to search engines. When search engine crawlers scan net pages, they may also supply barely greater weight to key phrases that are emphasized, such as those in bold. However, overusing daring formatting can show up spammy and detract from the readability of the content. It's essential to use daring strategically, mainly to spotlight vital key phrases or phrases that are at once applicable to the subject matter of the content.

  • #27214
    Putting keywords in bold can help emphasize their importance to search engines and readers. When done sparingly and naturally, it can improve readability and user experience by making key points stand out. However, overusing bolded keywords may appear unnatural and could be perceived as spammy by search engines. It's essential to maintain a balance and prioritize providing valuable content that genuinely addresses user intent. Ultimately, bolding keywords can enhance content visibility and comprehension when used judiciously.

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