Flipkart acquires Myntra.com
Flipkart.com- One of the largest and most popular ecommerce stores in India has acquired leading apparel and fashion retailer Myntra.comFlipkart.com is an online megastore in India dealing with various categories of products like books, electronics, apparel, stationary, mobiles, laptops, accessories etc whereas Myntra.com is a very famous site focusing on apparel, accessories etc.
The exact merger amount is not known but experts predict that this has been the largest acquisition in India in the ecommerce space.
It is learnt that even after acquisition, Myntra will be running its business as a separate entity.
It will be interesting to see what will be the effect of this acquisition on other sites like Amazon and Jabong and whether it will decrease their revenues and market share.
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