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  • Category: Accessories

    Why is the Zen 701HD smartphone priced much lower than the Micromax A116 Canvas HD?


    Are you confused about why the price of Zen 701 HD is 3k lower than that of Micromax A116 Canvas HD? Follow this thread and know the reason of the difference in the price of both the smartphones.

    I read that Zen has launched the 701HD smartphone with superior features. The features are similar to that of Micromax A116 Canvas HD. But, there seems to be a difference of nearly 3K in the price, when compared with the Micromax A116 Canvas HD. Why is it so?
  • Answers

    3 Answers found.
  • Its because Zen is a less known brand compared to Micromax, so if they keep the price high enough, people will go for Micromax since its a more trusted brand than Zen, hence Zen try to price it lower and then gain the customers trust and then price it better when they are ready! :)

  • Specifications of Micromax A116 Canvas HD

    1. Android v4.1 Jelly Bean OS.
    2. 1.2GHz Quad-core MediaTek MT6589 Cortex A7 processor chipset
    3. 5-inch IPS-LCD screen with 720 x1280 pixel HD display (294 ppi pixel density).
    4. 1GB of RAM.
    5. 4GB on-board memory (expandable up to 32GB).
    6. 8.0MP rear facing camera.
    7. 2.0 MP front facing camera.
    8. 2100 mAh LI-Ion battery.
    9. Priced between Rs 14,799 and Rs 15,999.

    Specifications of Zen Ultraphone 701 HD

    1. Android v4.2 OS Jelly Bean.
    2. Quad-core processor with 1.2GHz CPU speed.
    3. 5.0-inch IPS HD screen with a resolution of 1280 x 720p.
    4. 1GB RAM of RAM.
    5. 4GB internal memory which is expandable up to 32GB.
    6. 8.0MP camera with flash support, auto-focus, HD video recording.
    7. 3.2 MP front facing camera.
    8. 2000 mAh Li-Ion battery.
    9. Priced around Rs 11,999.

    Though Zen Ultraphone 701 HD seems to influence Micromax A116 Canvas HD in most of the aspects, it is priced at Rs 11,999 only because if Zen may have launched it with the same or higher price tag like of what Micromax stared at, it might fail in popularizing its product in India. Micromax is a well known and established brand in India and what it prices it products around, consumers appreciate that but Zen is not at par in Indian market so, it has to start from the basic level up to maximum.

  • Zen is a new brand company. So when it produces its model, the price should be lower to attract peoples to buy the products. But Micromax is not like that. Already in past they launched many mobile models and tablets. So the brand gets on top when compared to Zen. There is no option for Zen to increase their product value. If they increase their product value then they can't stand on top in the market.

    Zen 701 HD has set its price for Rs. 11, 999. The comparison of Zen 701 HD and Micromax Canvas HD which comes as follows,
    Display
    • Micromax Canvas HD A116 comes with 5.0 inch LCD display and has In-Plane Switching technology in it. It also has 720px1280p resolution and pixel density of 294 pixels per inch.
    • Zen Ultrafone 701 HD comes with 5.0 inch HD display with 1280x720p resolution.

    Processor
    • Micromax has quad-core processors with 1.2GHz CPU speed.
    • Zen Smartphone has quad-core processors with 1.2GHz CPU speed.

    Camera
    • Micromax Canvas HD comes with 8.0-megapixel rear camera and 2.0-megapixel front camera.
    • Zen Ultrafone 701 HD comes with 8.0-megapixel rear camera with flash support and auto-focus. Also it has 3.2-megapixel camera on the front side.

    Operating System
    • Micromax Canvas HD runs on Android Jelly bean v4.1.2 operating system.
    • Zen Ultrafone 701 HD runs on Android Jelly bean v4.2 operating system.

    Internal Memory
    • Micromax has 1 GB RAM.
    • Zen Smartphone has also 1 GB RAM.

    Storage Capacity
    • Micromax has 4GB internal memory and expandable upto 32GB.
    • Zen Smartphone has 4GB internal memory and expandable upto 32GB.

    Network Support
    • Micromax supports 2G and 3G network connectivity.
    • Zen supports 2G and 3G network connectivity.

    Battery
    • Micromax has 2100 mAh battery in its device.
    • Zen has 2000 mAh battery in its device.

    Price
    • Micromax Canvas HD has set its price range between Rs. 14, 799 – Rs. 15, 999.
    • Zen Ultrafone 701 HD has set its price of Rs. 11, 999.


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