Suppose you have a website. How to know its performance like daily page visits, time on site by country, traffic types etc? Here comes the most efficient tool 'Google Analytics.'
You can just sign in to Analytics account with your gmail account.
If it is the first time you are signing in to your account, you will be asked to enter your website's URL that should be tracked.
You will have a tracking code which you should place it on every page of your site to track them.
You can add multiple sites to your Analytics account without any restriction.
Google Analytics provide you the insights on how visitors use your website. It offers tools like real-time reporting, custom reports, custom variables, advanced segmentation, visualization, API customization etc. These Analytics help the webmasters to have a feedback on his/her sites traffic and revenue. One can manage his visitors i.e; increase visitors to his site by scrutinizing Analytics reports and enhancing his site in a user friendly way.
Analytics Intelligence tool in Analytics detects and alerts you when there are significant changes in your traffic. Besides these, there are lot many features offered by this tool to enhance traffic and earnings for a website genuinely.