Please suggest a good earphone in medium price range for daily use

Know from our audiophiles how to select the best earphones for your daily use which provide the best audio quality while making sure you don't degrade your listening capacity.

We are using earphones (earbuds) for hearing songs or communicating with others in person and it is a useful accessory. It is said that we should use good quality earphones not only to have a good sound listening experience but also it should not damage our ears in any way. Can you suggest some good quality earphones in the medium price range which are good in performance and durable in their use? Is there any appreciable difference between the branded one and non branded one. Is it necessary to go for a branded one?