What is Hello
Hello has been launched by Orkut Büyükkökten, the man behind Orkut. It is an attempt to make an entry into the social media circles with a unique concept.
How is it different from Orkut or other social networks?
It does not seem to be competing with the SNS giants like Facebook or Twitter. Rather, it lets you choose Personas to let you in. You would be getting to know of the persons with the same Personas ( or the interests, to term it in a simple language) and interact with them. Your News Streams and friend suggestions would be based on the Personas you choose.
Hello has a unique branding. Once you sign up, you will need to indicate five of your interests. A special algorithm will search for the people with similar tastes and present them as suggestions - just like friend suggestions on Facebook - called Potentials. You can add images to your profile - these are called jots as you would do on other networks. As you keep contributing, you will gather points - known as Karma and climb up the leader board. There are rewards and gifts for those up on the leader board.
Will it survive against the competitors?
The new social network is likely to be more graphical than text based. Though it could be too early to know the exact way how it works, It will not access any of your external data and will only access your contacts. You will need to assign an avatar to any post you make and then associate it to any of the five Personas you have selected as you belong to.
It may not be easy to to predict the future as yet. Hello will need to persuade users to join a new network which may not be an easy task. Facebook has been enjoying a dominant position in the social media genre. Besides, it also has WhatsApp, Facebook Messenger and Instagram which it owns. The combined user base is really quite strong. Hello will need to work out a strategy to find the users.
The app is available as a mobile only version across Australia, Brazil, Canada, France, Ireland, New Zealand, the U.K. and the U.S. It is expected to arrive in Germany, India and Mexico by this month end. The service has apps for Android and iOS.
My take on the app
With the plethora of social network sites already crowding the internet space, the question is whether we need another service. We are all interconnected through Facebook, WhatsApp and Instagram to name a few. I do not find how a new network can change the scenario any further. However, with the lack of exact nature of connectivity that the app offers, it could be too early to predict the things. Looking like a mix of Facebook and Instagram with a pinch of Pinterest thrown in, I would think it would be interesting to see how it fares in the face of the competition.
Live....and Let Live!