Local is the new feature launched by Cleartrip on its mobile apps. The app went live on June, 22.
The Local feature will cater to the categories of activities, eat-out, events and fitness. The app will have two tabs on its main page - Travel and Local. The Travel tab is self explanatory as what Cleartrip has been doing all along. The Local tab will let you know what is happening around you. You will get to know of the events happening and also can transact through the app to buy passes/tickets for the same.
With this move, Cleartrip has smoothly diversified into other areas of online transactions apart from offering travel products. The four categories currently offered are experimental. The Eatout option will have access to food experiences. It includes brunch, barbecue, buffet etc. The Events section will cover dramas, music and other such events nearby. The Fitness option will give you access to gyms, yoga and zumba among others. You can opt for 3, 12 or 21 day subscription passes through the app at your select fitness centres. The Activities service has more than 2000 activities like parasailing, recipe classes, diving etc.
Cleartrip aims at cross selling through this feature. Anyone who visits them for a travel product will checkout the Local section and may opt for one or two products/services. Or one checking out the Local tab may end up buying the travel products.
The Local feature has access to a total of around 13000 experiences ( that's what Cleartrip loves to call those services) in over 240 categories. The service covers more than 50 cities as of now ( with a planned expansion across more cities soon) with a tie up with around 7000 vendors.
To use the new Local features, you will need to download the Cleartrip app. The new version has been made available from June 22.
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