Twitter enters the coveted market for online music

Twitter confirms a rumor circulating for several weeks and reinforced by the announcement last Friday that it had bought the music website - We Are Hunted .


Twitter confirms a rumor circulating for several weeks and reinforced by the announcement last Friday that it had bought the music website - We Are Hunted."Twitter and music go well together", has argued the network, noting that "Many of the most followed accounts on Twitter are those of musicians and half of the users follow at least one musician". Its new service comes more as a way to discover artists or have a taste of their songs like a radio. It will be based on the activity on the network "to identify and put forward the most popular songs and artists that stand out " .


By default, users can only listen to excerpts thirty second chunks of interest from iTunes music store online computer company Apple. But subscribers to services for listening to music without downloading streaming Spotify and Radio can listen the songs by logging into their account on these sites via Twitter saying wanting to the future "add more suppliers" to the list. "And, of course, you can tweet songs directly from the application", he added.
The service will be available initially in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand. Twitter began to deploy Thursday on Internet (website ) and also offers an application for download in the App Store, Apple's store for software tailored to the iPad and the iPhone. It should be extended later to other countries and mobile devices running Android, the operating system of Google .
"Twitter did not build the future of music, but it was not the purpose" , commented in a blog James McQuivey, an analyst at research firm Forrester. For him, the goal of Twitter is mostly to increase the commitment of its users, encouraging them to be more active on the network and giving them more ways to express their interests, which may for him transform into new sources of income, especially advertising.
Sites legal music streaming, as the Swedish Spotify, the world, or the French Deezer and Pandora U.S., funded by advertising or "premium" subscriptions, attracting more and more users. They are also increasingly important for the music industry, to which they pay royalties. The latter represented the last year about 15% of revenues for the industry American music, even against only 3% in 2007, according to the trade association, the industry Recording Industry Association of America (RIAA). In some European countries, such as Sweden, the percentage exceeds 50%. This success arouses desires. Recurrent speculation indicate a next announcement of a "iRadio" by Apple, which is currently negotiating agreements with the majors. The press has also mentioned a possible launch by sharing site videos YouTube a listening music subscription service without advertising. The Google subsidiary is widely used to access the music the most watched video clip is Gangnam Style with over 1.5 billion viewings.

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