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NDS Brings Revolutionary Transition to Digital Cable Concept


Last Updated:   Category: Circuits & Componets    
Author: Member Level: Silver    Points: 50


Cable digitization is likely to be one of the biggest revolutionary transformations from analogue concept to digital technique, brought to you by the world leaders Cisco. NDS as a part of it, invites all cordially to be present to have a glimpse of this historical technology.



NDS, presently a part of Cisco, is about to participate in the SCaT workshop, at Hotel Taj Vivanta, M.G.Road, Bangalore. The company is going to showcase the new generation technology solutions enabling consumers to carry on with sleek, compact and cost-effective deployment of digital pay-TV services at their home. The company will also showcase the extensive range of Cisco Videoscape express.

Cisco is the very first organization to introduce digital TV concept for some of the top most renowned cable TV and satellite broadcasting companies all over the world. A current survey reveals that Cisco supports over 20 million homes and 100 million viewers in India to enjoy the superior most quality TV viewing experience, through its service provider including the renowned companies like Tata Sky, Airtel, Hathway and DEN.

Most of the smaller cable operators are now opting for Cisco as reliable brand, enabling them to obtain an economic and end-to-end digital technology in TV entertainment industry. The justified reasons for choosing Cisco remains in its availability of multiple and appropriate solutions that operators mostly ask for. The cable operators are chiefly looking for standard and high definition set-top boxes for the best customer satisfaction. A cost-effective, compact designed set-top box incorporated with middleware technique, affordable to maximum number of people. Offering enhanced satisfaction to viewers, with better picture quality and supplementary channel options along with improved revenues and ensured contentment are also expected. A total solution of Digital Video Recording Technology that would be beneficial for consumers and all stockholders related.

All over the globe, cable service providing agencies and people involved in broadcasting will gain out of its enhanced subscription revenues. Fast-growing number of TV channels and growing customer demands is just unmanageable with traditional analogue cable concept. On arrival of digital technology, other than consumers, widespread stakeholders of all levels will be benefited. Introduction of digitization will make the customers to find 500 + TV channels, far better viewing experience along with comprehensive services like HD, Broadband as well as Video on demand.

Digitization technology will reorganize the issues related to subscription revenues by LCOs and eventually be gainful for MSOs with enormous bankroll at the end of the day. This inventive concept of digitally addressable systems will also facilitate the service providers to tap supplementary business scopes through interactive services. Apart from the broadcasters, arrival of digitization technology will be very helpful for satellite and cable operators to offer comprehensive services like high-speed internet facility along with interactive TV services. The government will also be benefited out of the emergence of digital cable concept in relation to service tax collections which had rather no access earlier.

At the show, Cisco will demonstrate the entire process and its optimizing technique to offer a hosted and well managed service for the small as well as medium cable TV operators and broadcasters who are anxiously waiting for an effective solution towards transition from traditional analog field to the world of digital technology and obviously within CAPEX budget. The unique solution is made well managed, back-to-back cable system which is expected to reduce open software, hardware along with integrating costs.




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