How to use keyword hints with Yahoo Bing Ads


Did you start using the Yahoo Bing Ads on your blog? Read this article to learn how to use keyword hints in your ad scripts to give context hints and better target the ads and optimize the ads for keywords of your choice.

One of the interesting factors I like with the new Yahoo Bing Ads is the capability to provide keyword hints to the ad server so that it can deliver better targeted ads, matching the interests of your readers.

There are couple of ways you can influence the Yahoo ads (Media.net Ads) delivered in your website.

Talk to Media.net about your keywords


The simplest way to target specific groups of ads to your site is to tell Media.net about the concepts or keywords that you think would perform well on your site. They can plug them into their ad server system and in a couple of days, you will see better targeted ads.

Even though the ad network is called Yahoo Bing Network Ads, the publisher part of it is managed by Media.net and so you must work with your account manager at Media.net to add relevant keywords to their system. Once they add the relevant keywords to their ad server, your will start seeing ads related to those keywords in a few hours.

Option 2: Modify ad tags and plug in relevant keywords to the ad code


If you like to use different keyword hints for different sections of your website, the best option is to modify the ad tags and insert the relevant keyword/hint to the tags using special attributes. By default, the Media.net ad script will analyze the content of your page, identify the keywords and target contextual Ads. However, if you want to influence the Ads using a specific keyword hint, this is the way to go.

Here is a sample Media.net ad script:

<script id="mNCC" language="javascript">
medianet_width='300';
medianet_height= '250';
medianet_crid='82742481200';</script>
<script id="mNSC"
src="http://contextual.media.net/nmedianet.js?cid=8CU3QP64500"
language="javascript"></script>


Here is the modified ad script that include the medianet_hint attribute:

<script id="mNCC" language="javascript">
medianet_width='300';
medianet_height= '250';
medianet_crid='82742481200';
medianet_hint = '[[Apple iPhone]]'; </script>
<script id="mNSC"
src="http://contextual.media.net/nmedianet.js?cid=8CU3QP64500"
language="javascript"></script>


You can only put one keyword or phrase inside the brackets. Media.net system will take that keyword or phrase and generate other related keywords and phrases from it. As you get more impressions, Media.net system learns which keywords are the most relevant and produce the highest revenue and will be shown more often. Most of the time publishers use this feature if they know their audience is interested in something that is loosely related to the content on the site.

Also Read: Compare Google AdSense and Yahoo Bing Ad Network

If you want to promote certain topics more heavily than others, or, if you think your audience is interested in Apple iPad in a page that talks generally about tablet computers, then you may use the keyword hint to ask Media.net to serve Ads related to Apple iPad in those pages, even if the page does not really talk about Apple iPad directly.

If you are already using this network, try these Yahoo Bing Ad optimization tips and let us know how it works for you.


Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

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Comments

Guest Author: jason04 Feb 2013

Hi,

I have tried implementing the keyword hint code medianet_hint = '[[Apple iPhone]]'; but nothing happens.

Are you sure it needs 2 brakets on each side?

Thank you.

Author: Tony John05 Feb 2013 Member Level: Diamond   Points : 4

I double checked with Media.net today. Yes, the 2 brackets are necessary for the keyword hint. The following is the correct syntax:

medianet_hint = '[[Apple iPhone]]';

Using the keyword hint does not mean all Ads will match the given keyword. According to Media.net, the Yahoo Bing Network Ads will just use that as a hint and will generate many other keywords out of it based on various other factors like content of your site. Also, it could take many days to start showing Ads according to the hint.



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