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Social Media Tips for Business Owners
If you a business owner and you are not riding on the social media wave, then you are losing a lot of money. These social media tips for business owners can help business owners get more leads, traffic and sales.
Importance of Social Media for small business owners
From Television shows like the Voice, to B2B and B2C companies like Starbucks, to the local mom and pop shops. All are utilizing social media effectively to promote their business. Social media is very useful to get a lot of visibility and to generate new clients.
One really Cool Social Media Tip
Building and maintaining relationships finds a new meaning in the social media world. In traditional marketing, local businesses do not have a channel to listen for feedback. Local business marketing methods include – banners, flyers, radio advertisements, television advertisements.
All of these methods are offline and have proven to be very effective, but they have the nature of being "a one way street". A business owner has now a way of understanding the concerns of his client. Today, more and more people are hanging out on Twitter, Facebook, LinkedIn. They might be talking about you on these and other online channels.
As a business owner would it not be logical that you hang out where your potential customers are hanging out?
There are many businesses which have understood the impact of social media and have taken marketing to an all new level. Twitter only offers, Facebook Deals, LinkedIn specials are very common. Not only event management companies, but also entrepreneurs, small business owners and B2B companies are hosting virtual events via social media platforms.
Social Media Marketing Tools every Business MUST have
Let me say this again, social media is not an option but a must for every business owner. It does not matter if you are blog owner or the CEO of a big business, this statement stays intact even for you.
Social Media Marketing Tool 1: Twitter
Twitter was a social media platform that I dreaded and I know many business owners dread as well. The life span of a marketing message on Twitter is not days, months, but only minutes. It's only minutes before your marketing message is drowned by the noise this channel regurgitates at a surprising rate.
In spite of all this did you know that many big businesses have been using Twitter as an effective channel to promote their offer and to connect with their customers?
Most businesses have twitter only deals which means the deal or special is not available on their website or in their store.
How cool is that?
My hosting company cut me a deal where I pay only 98 cents for my domain registration. The catch was it was only available by a link posted on Twitter. They were literally forcing me to take notice of their chatter on Twitter. As a savvy marketer, I know the importance of looking for hidden deals and this offer caught my attention.
Social Media Marketing Tool 2: Facebook
How can I leave this tool out? If you are speaking about Social Media, you must have a Facebook account. It is not an option but a necessity. Not only does Facebook help you brand yourself or your company, it also will help you generate traffic and leads.
Facebook was intended to be a platform for people to share pictures, thoughts, maybe their break ups and marriages. Suddenly it took the world by storm and became a platform for business owners to connect with potential customers.
Facebook if used properly can take you business to an all new level.
Social Media if used properly can help you as a business owner to build your list, be recognized as an expert, and to become more visible (build a brand).
How are you using social media to reach out to potential customers?
Read related articles: Social media tips Online Marketing
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