Everything about the Google Penguin: What type of websites got affected?


If you will go to a webmaster forum the most common question asked there by new members is what Google penguin is? But even then, very few people know all the details about Google penguin. In this post, I will discuss everything about the Google penguin update. The main focus of the article is to explain the type of websites that got affected by this update.

Everyone is talking about Google penguin these days. If you will go to a webmaster forum the most common question asked there by new members is what Google penguin is? Most of the experienced internet marketers know that it is the recent update in the ranking algorithm by Google in order to fight against the web spam. But even then, very few people know all the details about Google penguin.

In this post, I will discuss everything about the Google penguin update. The main focus of the article is to explain the type of websites that got affected by this update.



What is Penguin update according to Google?


According to Google, the penguin update was launched in order to target the websites with over optimization. Thus a lot of good ranking websites were affected by the update. Most of the websites affected by this update are those that do not have good quality content on their website but were still ranking well with the help of SEO optimization techniques like back linking.

Google wanted to remove such low quality pages from search results and thus this update took place. Google is quite determined to fight against the black hat techniques being used by scammers. Previous year, the Panda update was launched for this purpose and this time it is Penguin. It is expected that such updates will continue in future too.

It can be said that the purpose of Google behind launching the penguin update is to fight against the web spam. The web spam refers to the pages ranking with the help of black hat techniques. For instance, there are a number of webmasters who were able to rank low quality articles by making back links through spun content.

More about on page over optimization


On page over optimization involves making use for techniques like keyword stuffing. If you want to avoid on page over optimization, you should stay away from these black hat techniques. You should write the content for the readers without thinking about the keywords or other ranking factors.

Note that Google has various mechanisms to find out whether the content on a website is engaging for the users or not. For instance, it can be achieved with the help of calculation of the time for which the visitor stays on a particular post.



More about off page over optimization


The off page over optimization is all about creating numerous backlinks to the original websites. This was in fact, the easiest method to rank crappy sites before the penguin update.

Things have changed after the update and Google has punished those websites. Most of the website that were buying backlinks are nowhere in the top search results of Goggle. Google has not left even the big players which were involved in link exchanges or other similar programs.


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Is your website penalised by Google Penguin updates and your website lost traffic? Are you looking for ways to recover from the Penguin penalties and get back the original traffic in Google search results? Read this article to find some tips on recovering from Google search penalties.

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How Google Penguin Update created a need for high quality articles and content writers

The recent update has punished the websites playing with backlinks and making use of loopholes in ranking algorithm of Google to rank low quality content. But after the Google penguin update the scenario is completely changed. The demand for original and high quality articles or web content has increase. The webmasters also realizing the importance of quality content in the long run. In this post, I will discuss that how the content writers will benefit from the Google penguin update.

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Comments

Guest Author: Sharma03 Jul 2012

Most of them concentrate on getting traffic to their website by SEO than visitors' requirement. Google Penguine doing good for this cause.

Guest Author: Justin10 Jul 2012

I think Google Penguine is penalizing the website that does and violating the search engine policy.

Webmaster has to think more about their future of the site and adherence to Google.



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