How to recover after Google Penguin Update


The Google Penguin Update has recently hit a number of websites. As a result, they lost their search engine rankings affecting the sales and revenue. This post provides some useful tips on recovering from Google Penguin Update.

Google has rolled out a number of updates to fight out the web spam. The Google Panda has been successful in moving out the spammers and the Penguin update has just refined the results even more. If your website has been hit by the penguin update, you need to reconsider your SEO strategy. So here are some of the tips which you need to follow in your SEO campaign so as to protect yourself from the effects of the Penguin updates. These tips will also help the websites affected by the update to recover and gain their original rankings.

On Page SEO


The On Page SEO is one of the most important aspects of any SEO campaign. The On Page SEO activities include a number of optimizations such as title, keyword density and stuffing, XML sitemaps and much more. The content must be fresh and unique. The titles and description of the page must refer to the content and they should relevant to the overall structure of the page. The keyword stuffing is generally not recommended here and you should try to introduce those keywords which fit naturally in the article. One should also post the content regularly on his website. The problem of duplicity is always there so ensure that your content passes the plagiarism test. The website structure is another aspect one must consider for a well formed website. The URL and the link structures must be free from the query strings and instead they must be replaced by the URL Rewritten links. The linking structure must be powerful and the internal links should be "no-follow" so as to avoid the bleeding of the link juice. Regularly updating the site also helps to boost the SERP (Search Engine Results Page) rankings. Google loves the websites with updates contents and thus you should remove the outdated posts which are not relevant in the present context.

OFF Page SEO


This is another important aspect of the SEO of your website. The Panda update along with the Penguin update would keep a check on the links which would be pointing to your website. The over optimization of each and every aspect can result in the penalty. Some of the Off Page SEO activities which you can consider include Anchor Text Variation, Diversification of the Links and Link Relevancy. The Anchor Text Variation involves the use of alternatives and other keywords along with the original keywords as the anchor text for the inbound links. The diversification of the links is another factor which must be considered. You must try to get your links from those sources which look and act like natural. Try to indulge in the white hat SEO link building activities such as Guest Posting, Bookmarking, Social Media, forum posting, Wiki Links and much more. Any attempt to get the links from the spam blog network would definitely result in penalties. The link relevancy refers to the relevancy of the links. There must be relevant sites which should be linked to each other. It means that if you get links from the websites in your niche, it will provide better results.


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