Microsoft's deal with Baidu will affect Google search in China ?

Posted Date: 05-Jul-2011	Category: Others	Rating:
Author: Varun Kumar	Member Level: Diamond	Points: 10

Recently, Microsoft had a deal with Baidu search engine. Baidu is the top search engine in China. Baidu occupies most of the search engine market in China. Microsoft had an aggrement with Baidu to supply search results for English language queries on the Baidu search engine. In this article, I am going to discuss about Baidu and its deal between Microsoft.

What is Baidu ?

Baidu is a search engine in China. According to sources, Baidu has approximately 83% of the Chinese search market. Apart search in Chinese language, there are also 10million English searches per day in the Baidu. Baidu is the leading search engine in China. After Google's war against China Government polices, Baidu has became a top most search engine in China.

Microsoft's deal with Baidu search engine

with the announcement of the deal with Baidu, it is a big boost to Microsoft's Bing search engine, which is competing with Google search in the search engine war. It is also be a big boost to Baidu, which goes internationally with the deal. According to deal, Microsoft will supply search results for English language queries on the Baidu search engine.

Microsoft's deal With Baidu will affect Google Search ?

Google is the leading search engine in the World. As Google is for the world, Baidu is for China. Google stands second in China, among the search engines. Most of the people in China, use Google to search for English content.
Microsoft Vs Google

Recent deal of Microsoft with Baidu will not affect Google too much. Since, maximum Chinese people use Baidu as their first search engine and a minimum percentage of people use Google for English search, there will be very less effect on Google. But the deal With Microsoft will help Baidu a lot, it can gain advertisement in International market so that the revenue.

As it is early to say whether Google is going to lose its place in China search engine market, but we can surely say Baidu will get profit from the Microsoft's deal.

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