The scope and the platform
With India poised for rapid business growth in the next few years and with more and more prospective customers going online, enterprises are looking to the digital route to market their ideas and concepts and provide their customers access to their products or services online and anytime, anywhere using smartphones, tablets and other mobile devices.
This is a super big opportunity for several established platform service providers who enable businesses to utilize their online platforms to market and sell their products and services for a small share of the revenue.
Facebook is one such platform which has a considerable user base in India and it's imperative that it wants to subtly educate people and businesses to utilize its network to grow their businesses in a mutually beneficial way.
It could be this philosophy which prompted this social network giant to announce the launch of its Startup Training Hub in India which would work as an online platform that provides an opportunity for anyone taking the courses to acquire the requisite digital skills to take their ideas and concepts online and reach out to millions of customers with their products and services.
This is being provided to the users in the form of an online training initiative consisting of learning resources to help one take the first step into digital spaces by acquiring necessary digital know-how and honing digital skills to help them succeed in their initiatives.
Who is it for
This course is primarily designed to benefit Startups, Small and Medium Businesses (SMBs), Students, NGOs and entrepreneurs but can be taken up by anyone who is interested in acquiring required know-how and honing their digital skills and is looking for tips to convert their startup ideas into marketable concepts and products. Even if you are already a start-up and planning for expansion, this course is for you as you can get expert business advice from local experts on how to achieve this in a sustained and manageable way.
This free training course consists of information nuggets presented in bite-size lessons, expert business advisory and the requisite set of tools to help you streamline your startup ideas into workable, deliverable concepts.
The courses cover a wide range of topics such as development, marketing, market research and measurement, strategy and idea presentation through user experience (UX) and design.
As you dig deeper into the contents you realize that the course covers almost every aspect of a business from testing your ideas for effectiveness to growth prospect and acceptance to team building for expansion.
The aim of this system is to help you uncover your innovative ideas, quickly launch your products and for those already on track to grow and scale up their ideas to reach wider audiences. All this is backed up by advisory support from expert partners and successful entrepreneurial mentors who are already active and helping people succeed in your region.
How to avail the course
This course is available in Hindi and English as of now and can be availed by signing up with your mobile number, email or Facebook account if you have one. After logging in, you have options to choose the area of interest such as whether you are testing an idea, in the process of setting up a business, building support for your idea or simply planning to scale and expand. Even if you are not logged-in you can take up 2 courses per topic, but logging in gives you full access.
Each course can be completed in a very short span of time with each module being just 10-20-minutes long and is well presented in easy to consume chunks of content.
What to expect next
As of now there is no certification provided to those completing the course, but after scanning a few modules into the course you will realize to your delight and admiration that some of the tips and tricks shared here can be easily related to the success stories of some of the highly successful enterprises and conglomerates and Facebook itself and are proven tactics to make a startup successful.
The lack of certification is augmented by the connectivity it could provide you as it helps you connect to your local experts in some way who are looking to partner with startups having innovative ideas where the local partner could help in incubation and Facebook itself opens its research facilities and labs to the startup to help further the idea. One such area where Facebook is looking to expand its horizons in India is the Virtual Reality (VR) technology market and in the process is partnering with T-HUB which is a startup incubator setup by the Telangana Government. Through this partnership, Facebook aims to empower at least 10 startups in India working on VR technology by giving them access to its VR Innovation Lab through an accelerator program.
The Bottom Line
By setting this example, Facebook could be encouraging other successful business giants looking to get a stronger foothold in the Indian markets to follow suit and encourage local talent which is considered some of the best in the world and conduct similar programs which are mutually beneficial to all.
There is a huge potential out there for startup ideas and the digital medium has opened a never like before prospective customer base and for this to be exploited and for startups to benefit, digital know-how is essential. The Facebook Startup Training Hub can be a starting point for helping you quickly implement your ideas and drastically improve your time-to-market strategy and set the stage for quick growth.