These days, we all know that making an online presence is critical when it comes to maintain your business or blogging success.
Whether you go for developing your brand on your website or social media, one great prospective of marketing is that you may not be using is email. Email marketing campaigns let you not only reach your customers on a personal level by sending newsletters straight to their email inbox but also provide another way out for your customers to keep up with your business. The scenario is not the same in other communication forms with your clients. If you are a beginner and can use an immediate refresher, here are few guides to get you tuned with successful campaigns.
1. Make subscribing easy
As with looking out for links to your social media accounts, finding the subscribe button on your website should be really simple. You can give up on potential subscribers if your visitors cannot find a way to subscribe to your email newsletter... Therefore be sure that it's easily seen and easily located across all pages on your website. Clicking on subscribe should also be easy and so as the sign-up form. You should not make it too much confounded as it can affect subscription. You should rather try to keep it as short and crisp as possible. -- Asking for your customer's name, email address, and possible offers. There should be an option to select how often they would like to receive updates from your website.
2. Create mobile-friendly versions
A lot of people access their email at least once on their mobiles. That clearly means that your email design needs to be responsive and friendly on a small screen of the mobile. While opening your email on their phones, the subscribers should have a good experience as they have on their desktop. If you are not ensuring this for your campaign, then there is a risk of having subscribers send your email to trash or spam or it can worse even like having them opt out of receiving future emails from you at all. Many of the top email marketing services like mailchimp, can create your mobile version on their own of your newsletter for you. Therefore it's important to be sure about this feature before signing up for any email marketing services.
3. Send test emails
Another way to ensure your campaign is readable on any device is to send it to yourself. This will give you a test of your email on the computer and on a mobile, and you can even double check to be sure about the links included and are they loading accurately. It's never wrong to have lots of people to have a look at your mail before sending it to hundreds of subscribers, so ask your partners, employees and even a family member to have an eye on the newsletter before sending it out. Having an extra eye on your campaign will make your email flawless without any spelling or grammatical errors.
4. Link to social media
You should include links that can share your content on social sites and you can also add these links to your accounts on social sites.
In each email you send, you should consider adding a link to either Facebook page or a Twitter account, etc.
The more ways of engagement you have with your subscribers, the better it is.
5. Look at long-term results
You should look at email marketing as a marathon race. The aim should be to build a long-running relationship with your targeted audience and not expecting immediate results. They aren't bad, but it means you need to measure your results and look them for a long time analyzing different trends.
6. Send on a regular schedule
A regular schedule can always help you to plan out your email marketing in a better way. That means sending out at appropriate times of the day as well as on the hot days of the week.
A regular plan is of particular importance with newsletters. You can pick one day, and it should go on that very day at the same time each day.
Uniformity gives your subscribers a good view.
7. Proofreading! Proofreading! Proofreading
It's so easy for a typo or inappropriate information to slip through the cracks of an email. You have to be sure that all your emails are read and proofread by at least one other person other than who wrote that. Where typos and errors will undoubtedly come through in at least some of your communications if you ignore this, reducing the errors is imperative. A lot of subscribers may be immediately turned off by a typo, and that number keeps on increasing if you are not careful.
8. Offer something in exchange for subscribing
You should provide something in return for subscribing. It can increase your sign-ups and opt-in numbers. A short ebook, 5-day email mini course, etc. can be good options.
We all like to get rewards and things for free. And signing up for newsletters in exchange for getting something valuable seems like a small price.
Despite how long you have been in the email marketing thing, there is always more and more to learn.
I hope these tips improve your results. Are there other types of strategies you are currently utilizing?
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