Ureka Forbes launches Aeroguard Fresh, Aeroguard Breeze, Aeroguard Mist and Aeroguard Wave


Snapdeal, announced an exclusive partnership with Eureka Forbes to launch a new range of air purifiers. Four different air purifiers introduced by Eureka Forbes under its Aeroguard brand purifiers will be made available exclusively on Snapdeal

New Delhi, 12 February, 2016: Snapdeal, India's largest online marketplace, announced an exclusive partnership with Eureka Forbes to launch a new range of air purifiers. Four different air purifiers introduced by Eureka Forbes under its Aeroguard brand purifiers will be made available exclusively on Snapdeal - Aeroguard Fresh, Aeroguard Breeze, Aeroguard Mist and Aeroguard Wave – for Rs. 4999, Rs. 12,999, Rs. 17,999 and Rs. 29,999 respectively.

The new air purifiers feature powerful 5-6 stage Active Shield filtration system which eliminates respirable airborne particles & dreaded airborne infections, making the air 99.9% purer. They are also capable of removing dust, allergens, chemicals, viruses, odors, and other indoor air pollutants from the air. The Aeroguard range of purifiers uses dust sensors to monitor the quality of air and cover an area of 200 sq. ft. to 750 sq.ft.

Speaking at the launch, Tony Navin, Partnerships and Strategic Initiatives, Snapdeal said, "With the growing concern over rising pollution levels, air purifiers have become extremely relevant to our consumers. Air purifier as a category has grown five times since 2014 on Snapdeal. We are confident that this new range by Eureka Forbes coupled with Snapdeal's reliable delivery experience will be received very well by our customers across the country."

Shashank Sinha, Sr. General Manager Marketing, Eureka Forbes said "In another three to four years, air purifier would be at least Rs 500 crore market. It is developing gradually. The present domestic market is of around Rs 100-120 crore. Eureka Forbes has over 50 per cent market share and because of the expertise and strength, which we have, I anticipate that we would retain the market leadership."



Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.

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