SocialOomph social marketing tool - Features, review, price and comparison


Read my review of the social media marketing online tool - SocialOomph and see how useful this app is. Check out is comparison with other similar tools, its pricing and what all features it has.

SocialOomph is a famous tool for social media management used by many famous internet marketers. It saves the time you otherwise would have spent on your blog promotion and marketing on individual platforms and social networks. It saves your time and money while increasing the referrals you get from various source. The free account is highly limited but the paid one has a lot of features and it is where the real treasure lies.

Features of SocialOomph


SocialOomph is a web based tool for which you require a web browser, email id and an internet connection.
Unfortunately, you would never get the idea about the quality of this tool by using its free account. It is better to use the 7 day trial period to get the real taste of the capabilities of this app. Let's first talk about the free account first.

The free account allows you to link to only Twitter. Linking to any other account like Facebook, LinkedIn or more networks is not possible. Using this just with Twitter as a social network doesn't make sense because for handling Twitter accounts TweetDeck is much more better with its advanced capabilities. Other than this, with the free account you can schedule your Tweets, track your keywords and shorten URL's. That's basically all you can do with the free account. Sounds useless? Couldn't agree more!

The real fun starts with the paid account. After paying up for the account and using it for a few days you would feel like how you were managing all these things before this starting to use this app. Let me list a summary of the features of the paid account of SocialOomph:
  • Blog posting directly from the app

  • Schedules posting from unlimited number of supported blogs

  • LinkedIn and Facebook post scheduling

  • Twitter dashboard with ability for multiple Tweets

  • Import RSS feeds

  • Spam prevention with advanced DM management

  • Search tool for target the right users to follow

  • Add other users for account management

I have to say that I am not a big fan for Auto DM as there is a big risk of annoying your follower. Also, there are more automation tools for which you need to pay extra. Like Auto Follow Back. However, following back someone who has followed you by an automated tool is banned by Twitter, so use this feature at your own risk. In any case, I don't think that good bloggers needs to fall in the practice of following back someone who has followed you on Twitter just to inflate their follower count. Our posts and marketing should be enough to get us some loyal followers.

A special mention has to be made of the Twitter management features here. SocialOomph keeps a track whenever you are mentioned on Twitter. Directly from its Twitter dashboard you can make posts, read posts from people you are following, mark them favorite or retweet.

Analytics


Stats are important and if you are using this tool without focussing on the statistics then you are just wasting your time. Analytics section of SocialOomph is quite informative with graphical representation of your social data and one click option to download all your data.

Pricing


For the features it offers the pricing are a bit steep. Here is its price rates at the time of writing this article:
$17.97 for 2 weeks
$38.94 for 1 month
$116.81 for a quarter of a year
$467.00 for 1 year

Comparison


Primarily the only feature that you won't find in any other social media management tool is the ability to post on multiple blogs. Other than that the features provided by SocialOomph are provided by many other competitors too. Comparing it to Hootsuite we see that SocialOomph definitely has much more superior Analytics, has Auto Follower and Auto Responder which has been completely ignored by Hootsuite and keeps a much better track of any retweet or mention of you on Twitter. But Hootsuite has an app which is much better than browser based application and has more social networks accessible from its service.

Verdict


In simple words, using SocialOomph will save you time and money. It is definitely going to improve your efficiency and the fact that 1,000's of bloggers use it makes it a tried and tested tool which you can start using confidently. So what are you waiting for? Start being productive and join the bandwagon of 1,000's of successful bloggers and marketers.


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