Most of the attraction towards apple is because of branding. They have an attractive UI that is yet to be competed by any platform and the brand. Xiaomi tried to replicate that UI design but they are not much closer with it.
In case of Apple desktop and laptops, they have UNIX based system underneath which is a big plus. You get more productive with that system, so if we ignore the price that is something you can't find with UI rich platform. Only Linux and other UNIX based OS with specific distros have managed to compete with that part of apple.
Apple offers nothing impressive in terms of hardware. If we look around mobiles under 15K. Those mobiles have an impressive processor and speed than Apple's expensive phones. Camera on those phones have more megapixels than apple and you can even compare the quality too.
It all depends on how you react to hype and social response. It's like expensive car with low specs being praised over budget car with high specs. People give value to shiny objects. So it's natural for other people to follow the path and call it a value. I personally don't find Apple product to be of value worth paying for that price.
The only best part with Apple is the security of the system. Apple along with BlackBerry has always been synonymous with secure platform. Lookwise, they have a better UI. Other than those things, I do not think they have anything special about themselves.
It definitely is the mentality that goes for a popular brand. Nothing more than that.
Live....and Let Live!
But at the same time, Is it worth buying a phone with such a high price range? For many of us, all we need in a phone is a facility for calls and messages and famous apps. Until the purpose is served, i think cost shouldn't matter if you have a phone worth 5k, 10k or 70k. For a lot of people, Apple is a symbol of economic status. Its of no use buying such a costly mobile if u do not know exploit its awesome features.