Has Micromax smartphones affected the sale of other smartphones?Since October-November 2012, Micromax had launched variety of Android smartphones. All are quality phones available at very low price. The cost of Micromax smartphones are very low comparatively other brands for the same features. Micromax already had announced that 30 new smartphones are going to be launched in the year 2013. Their upcoming phone is Canvas 4 which is going to be launched in last week of June 2013. Canvas 2 and Canvas HD are the most successful and popular products by Micromax.
The popularity and sell of Micromax phones is increasing day by day. People are started considering Micromax as a good brand whom they can rely and trust. Is the popularity of Micromax is affecting the other big brands? How will they deal with it? Will Micromax become the largest selling smartphone brand in future?