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  • Category: General

    Has Micromax smartphones affected the sale of other smartphones?

    Since October-November 2012, Micromax had launched variety of Android smartphones. All are quality phones available at very low price. The cost of Micromax smartphones are very low comparatively other brands for the same features. Micromax already had announced that 30 new smartphones are going to be launched in the year 2013. Their upcoming phone is Canvas 4 which is going to be launched in last week of June 2013. Canvas 2 and Canvas HD are the most successful and popular products by Micromax.
    The popularity and sell of Micromax phones is increasing day by day. People are started considering Micromax as a good brand whom they can rely and trust. Is the popularity of Micromax is affecting the other big brands? How will they deal with it? Will Micromax become the largest selling smartphone brand in future?
  • #16507
    It is but natural for Micromax to affect the sales of other smartphones, especially in India. Micromax is one of the largest smartphone makers in India. It believes in manufacturing quality smartphones with affordable prices. Its phones are fast becoming popular in India. They are competing well even with multinationals like Samsung, Nokia, LG, Sony, Huawei and LTE. Its flagship smartphone Micromax A116 Canvas HD sold like hot cakes even on the day of its release on Valentine's Day in February 2013. All the smartphones available at SnapDeal online shop were sold in less than 24 hours and the smartphone went out of stock from the next day of its release. Now Micromax Canvas 4 is going to be the new flagship smartphone of the company.
    "Teaching is my passion & sharing of knowledge is my motto"

    Sukhdev Singh
    Lead Editor & Platinum Member at ISC

  • #16540
    I am not agree to the statement "Micromax Smartphone affecting sell of other Smartphone".This is because in the market there are various brands available with cheap and best features of Smartphone.

  • #16542
    Though the quality of Micromax phones are not standard while considering other branded phones like iPhone, Samsung, Sony etc. but it is gaining popularity among the consumers. The main reason behind it is the cost factor. Micromax is bringing low budget Smartphones with all the latest features. Micromax is doing marketing and promotion very aggressively to gain the market share as well. It's good to see that middle class people are able to own Smartphones like Micromax.
    With Best Regards,


  • #16561
    Hello Mahesh,
    Micromax smartphones are a huge hit in the Indian market and they have formed a huge fanbase in a short period of time. Their sales have been tremendous and have definitely impacted the sales of other smartphones in India. Micromax A116 Canvas HD was a big hit even before it was launched which was indicated by it getting sold out immediately. Now, every one is waiting for the launch of Micromax Canvas 4.

    Thanks & Best Regards,
    Bhakti Savla

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