If you're interested in capturing some of this search volume for your own website, you first need to understand how Bing's search algorithms differ from Google's:
Bing's algorithms are not as complex as Google's. As a result, they're more susceptible to spam techniques, making many SEO strategies that have long been devalued by Google still effective rankings catalysts on Bing. Bing is always trying to clean up its algorithms to better compete with Google, but parity is still a long way off. So for now at least, a good ranking can be achieved more easily on Bing than on Google.
Bing takes longer to crawl websites than Google. Because Bing isn't as advanced as Google, it can take longer for changes made on the pages indexed by Bing to affect results. So, you may have to wait a while to see the impact of your Bing-specific optimization efforts.
Fewer people optimize their sites for Bing than for Google. Because most webmasters optimize for Google, Bing's results are less competitive than Google's. This can represent a good alternative for site owners who are frustrated by being perpetually shut out of Google's more established search result listings.
To take advantage of the opportunity Bing presents, consider take the following steps to get your website ranked