Search engine optimization for blogspot blog are quite important. There are a few tips to achieve it. Though I am newer to blogging, here is what I have learnt.
1. Niche of your blog
Do not start a blog on multiple topic. Choose a topic that you have knowledge in. If you start a blog just because it is popular, you will not be able to produce quality content. Working on single niche will make you an expert in the subject.
2. Content marketing
Check what your target audience is looking out for. Best way to do this is by keyword research tools. You can use Google Keyword planner. Check out forums and sites like Quora or Yahoo answers.
3. Fonts and design
Change the font, design and style of your blog depending on the site niche. Fonts actually pay a role depending on the age group of your target audience.
4. Social media organisation
Social media plays a major role in promoting your blogs. Google uses Google Plus as one of the metrics to rank your site.
5. Search engine submission
Search engines need to know your blog exists. Of course, the crawlers take care of that fact, but if you submit your site to the search engines. Add your blog to Google webmaster tools, Bing webmaster tools etc.
6. Speed of your site
Your blog needs to have a good speed. Otherwise your audience will turn away of they are forced to look at loading screen repeatedly. To do that, follow these tips -
1. Compress your images before you upload them.
2. Remove flash videos from your blog.
3. Disable widgets in mobile view
7. Title optimization
Title of your blog post is what attracts your readers to your post. Pay attention to use proper keywords in your title. But avoid Stuffing too many of them.
8. Use permalinks
Change your automatic permalinks to suit your blog title. That way, your audience will get to know your post. You can edit your permalinks from the settings menu.
9. Image optimization
Use proper keyword and title to your images. You have to do it manually in blogspot unlike in WordPress where it is done automatically. Such meta data will be useful in making your blog spot conspicuous to image search engines.
Comments can make or break your blog. Always consider moderating your blog comments. Delete spam immediately. Allow anyone to comment on your post as it will make your blog post more popular. However, do not forget adhering to strict moderation. While responding to comments, make liberal use of keywords, but take care not to look like spamming.
Do not forget to interlink your posts from within your blog. This will result in making your blog a pleasure to browse. Make use of widgets like custom search. Do not forget using appropriate keywords in the anchor texts. Pay attention not to land on a error page while interlinking.
Live....and Let Live!