The website and its each page content not only required SEO (Search Engine Optimization) stuff but it shall not have excess too. It is mandatory that each page shall have enough content or information to fulfill the visitors' requirement.
The next one is, blog content or info must be a senior too in most of the cases except like short term search content / keyword viz. news or jobs etc.
The third one is, mass search of the keywords or topic for the day can bring enough traffic to the webpages. There won't be any traffic, or only less traffic if the webpage content is not in a demand for the search from the online visitors.
In addition, the topic you write is international one, thus, there would be huge competition among local and international websites for the content / keyword search result. How do you present the webpage or web content differently for better search result and how do you chase international competition is, all with you.