These are the usual marketing techniques of the manufacturing companies to coin new keywords to attract the attention of the buyers. In fact, the HTC One's 2.0 ultra pixel camera at the rear is just equivalent to 4 MP camera. So the words '2.0 ultra pixel camera' have been used by the company just to attract the attention of the buyers. If the company would have used the word which most of the companies use like the 4 MP camera, it would not have attracted your or my attention to this feature of the camera. We will know the reality only when we read in between the lines or has a first hand experience of using the camera of the smartphone after having purchased it. HTC claims that it is the futuristic camera with resolution higher than the conventional high resolution cameras of today's smart phones. Usually the smartphones will have one primary camera at the rear and one more secondary camera in the front panel of smartphones. The HTC has put both the cameras at the rear and also two cameras at the front panel. It has an 8 MP camera with back side illuminated sensor at the rear and it has also another 2.0 ultra pixel camera at the rear with 28 mm lens, LED flash, BSI sensor and F2 aperture. So there are two cameras at the rear. Similarly, HTC has put two cameras in the front. The first one is 1.2 MP camera with 720p video recording capability and the other is 2.1 MP front camera with HD 1080p video recording capability. So, HTC has utilized its common sense to introduce new marketing tricks to defeat its competitors like Apple, Sony and Samsung in this respect.
"Teaching is my passion & sharing of knowledge is my motto"
Lead Editor & Platinum Member at ISC