| Author: Timmappa Kamat 23 Mar 2015 Member Level: Platinum Points : 2 (Rs 2) Voting Score: 0 |
Yes. As per Union Budget 2014, sale of ad units on website or mobile would attract a service tax of 12.36%. The service tax would be applicable on all kind of digital ads i.e. direct ad sales, Google Adsense ads, Ad sales through agents etc.
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| Author: Amit 24 Mar 2015 Member Level: Gold Points : 1 (Rs 1) Voting Score: 0 |
I think this article will give you a better picture of the new service tax rules governing online advertising income.
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| Author: Aman 26 Mar 2015 Member Level: Diamond Points : 1 (Rs 1) Voting Score: 0 |
The answer to your question is yes, Adsense earnings are subject to service tax in India.
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| Author: Muddassir 10 Apr 2015 Member Level: Diamond Points : 1 (Rs 1) Voting Score: 0 |
Adsense earnings are subject to service tax as well as income tax.
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| Author: haktuts 02 Jun 2015 Member Level: Silver Points : 2 (Rs 2) Voting Score: 0 |
As per the service tax act,Service Tax now applicable on all Digital Ads, the advertiser would be required to pay Service Tax to the publisher and the publisher will then deposit this Service Tax with the Service Tax Department.
As advertiser is going to pay the service tax amount to google and then google is liable to pay the similer service tax amount to service tax authority.
so,publisher need not required to pay the service tax to service tax authority to avoid the double taxation.
As per service tax act,tax is not applicable on the same declared income.
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| Author: Timmappa Kamat 03 Jun 2015 Member Level: Platinum Points : 1 (Rs 1) Voting Score: 0 |
The service tax has now been revised to 14%. It is applicable on digital ads as well.
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| Author: Shailendra Gayakwad 18 Nov 2015 Member Level: Bronze Points : 2 (Rs 2) Voting Score: 0 |
As between you and Google, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Properties. You are responsible for all taxes (if any) associated with the Services, other than taxes based on Google's net income. All payments to you from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted. If Google is obligated to withhold any taxes from its payments to you, Google will notify you of this and will make the payments net of the withheld amounts. Google will provide you with original or certified copies of tax payments (or other sufficient evidence of tax payments) if any of these payments are made by Google.
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| Author: Mahesh 18 Nov 2015 Member Level: Diamond Points : 8 (Rs 8) Voting Score: 0 |
Publisher service earnings are different to that of Digital ads marketing earning. So if you are blogger or publisher then service tax doesn't apply for the publisher earnings.
Because Google adsense is sharing the ad revenue with you on 68/32 ratio basis. So you can't charge them service tax as it is not service but more of revenue sharing for ad placements.
However if you are a digital marketer and take campaigns for clients to do adwords ads then service tax applies on your service. And you have to create invoice for clients that reflects that charges.
Not just limited to Google adwords services, if you do ads for facebook or other similar sites for clients. Then any service that you charge clients with, then the service tax applies in that case.
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