Before knowing the process involved in the lead generation we will have to understand the meaning of Lead Generation. Lead Generation is the marketing term which means the generation of interest among the consumer about different products and services of a company. "How efficient your product is" will help you building Lead Generation. Basically in layman's term it is the process of generating sales leads which may convert into the sale of the company.
Now we come to the role of Social Media in creating Lead Generation. I must tell you Social Media play a vital role in creating the Lead Generation because you can see there are lot many people attached with the Social sites. You can always find potential customers through this social sites which may be helpful in generating sales for your company.
How to generate leads on Social Media?
One of the essential requirement before boosting for Lead Generation is to have a well established field either through a blog, website or any other sources like enewsletter etc.
A famous quotation goes like this: "If you build it, they will come" and it is correct in almost all the spheres. You have to build and make it sure that people feel their presence on to your social pages. Create so much of value to them that they become the regular visitor for your page. Provide valuable content to your reader and always try to respond to their queries. Feedback is yet another essential features to Lead Generation.